{"id":3143,"date":"2022-03-16T13:00:56","date_gmt":"2022-03-16T13:00:56","guid":{"rendered":"https:\/\/wpmudev.whitespark.ca\/need-local-links-try-10-haro-outreach-tips\/"},"modified":"2024-10-28T16:03:26","modified_gmt":"2024-10-28T22:03:26","slug":"need-local-links-try-10-haro-outreach-tips","status":"publish","type":"post","link":"https:\/\/whitespark.ca\/blog\/need-local-links-try-10-haro-outreach-tips\/","title":{"rendered":"Need Local Links in 2022? Try These 10 HARO Outreach Tips"},"content":{"rendered":"<p><em>Post Originally Published &#8211; Mar 16, 2016<br \/>\nLink building is often one of the most challenging areas for local businesses when it comes to their local SEO strategy. Help A Reporter Out is one strategy that can help business owners grow their prominence and publicity. Wes is sharing 10 of his HARO outreach strategies that are still going strong six years later.<\/em><\/p>\n<p><span style=\"font-weight: 400;\">You\u2019re a local business looking for publicity and for links, and reporters are looking for authorities to quote. <\/span><a href=\"http:\/\/www.helpareporter.com\/\"><span style=\"font-weight: 400;\">Help a Reporter Out<\/span><\/a><span style=\"font-weight: 400;\"> \u2013 also known as HARO \u2013 connects reporters and sources (like you) in a daily email.<\/span><img decoding=\"async\" src=\"https:\/\/whitespark.ca\/wp-content\/uploads\/2024\/06\/Link-Buildilng-via-HARO.jpg\" alt=\"\" width=\"\" height=\"\" \/><span style=\"font-weight: 400;\">(<\/span><a href=\"http:\/\/www.helpareporter.com\/sources\/\"><span style=\"font-weight: 400;\">More details here<\/span><\/a><span style=\"font-weight: 400;\">, if you\u2019d like to learn how it works.)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">HARO\u2019s an excellent way for local businesses to secure valuable links from desirable publications. This alone is enough reason to try it, as these links help boost your organic rankings while providing a shareable asset for branding.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, another benefit that\u2019s equally rewarding is how these links create an expanding divide between you and your competitors who are not engaging with HARO. Like good SEO, earned-media<a href=\"https:\/\/whitespark.ca\/blog\/wlss-day-1\/#links\"> link building takes time and it\u2019s not a sprint<\/a>. Competitors who don\u2019t want to put in consistent work will often send in pitches that reporters aren\u2019t interested in. They\u2019ll conclude HARO doesn\u2019t work for them, and never bother with it again.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Meanwhile, someone like you is strengthening their online presence and visibility for long-term success while chipping away at HARO by getting links one by one.\u00a0<\/span><\/p>\n<h2><b>Using HARO for SEO and Link Building:<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">HARO should <strong>not<\/strong> be your <strong><i>only <\/i><\/strong>tool for outreach or SEO, but becoming comfortable with it is a valuable skill to learn. I\u2019ve used HARO since 2011, but only began extensively tracking every pitch I made (plus rejections!) since 2019. That tracking made something apparent &#8211; I\u2019ve had great success securing quality media links for clients through HARO. For those who like numbers, here are mine:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">I spend an <\/span><b>average of 55 minutes per pitch<\/b><span style=\"font-weight: 400;\">, whether it\u2019s successfully placed or rejected,<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">With a <\/span><b>70% success ratio<\/b><span style=\"font-weight: 400;\">,<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">This amounts to an <\/span><b>average of 217 unique article placements each year<\/b><span style=\"font-weight: 400;\">,<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A whopping <\/span><b>78% were follow<\/b><span style=\"font-weight: 400;\"> links,<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>10% were no-follow<\/b><span style=\"font-weight: 400;\"> links,<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>12% came with no link<\/b><span style=\"font-weight: 400;\"> but we knew that going into it and they were too good to pass up, as they became wonderful shareable assets, helped branding, and were just generally kick-ass,<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>100% of inclusions were indexed with Google<\/b><span style=\"font-weight: 400;\">,<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">If you\u2019re into Domain Authority (DA) <\/span><b>they averaged a DA of 65<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">I should clarify that when I began using HARO in 2011 I was not as efficient or effective, as I was still learning the tactic and toying with different approaches. Through trial and error, I believe I found my groove about 6-8 months in. I\u2019d say the hardest part when starting out is how writers will regularly not reply to you whether they liked your submission or not. That\u2019s discouraging after spending nearly an hour of our time (and the client\u2019s budget) for a big ol\u2019 bag of nothing.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">HARO is only one tactic I do for clients, so it does not have to be a full-time commitment. While I can\u2019t share all of my secrets (a guy\u2019s gotta remain <\/span><i><span style=\"font-weight: 400;\">somewhat <\/span><\/i><span style=\"font-weight: 400;\">desirable for consulting contracts) here are some of my favorite tips\u2026<\/span><\/p>\n<h2><b>My Top 10 Tips (in no particular order):<\/b><b> <\/b><\/h2>\n<p><span style=\"font-weight: 400;\"><strong>1.Scan the HARO emails within the first 10 minutes<\/strong> of getting the alert. If you\u2019re working on behalf of the expert, this will provide you with as much time as possible to get their reply so you can produce an early delivery (hopefully, one of the first \u201cgood ones\u201d). If you are the expert, my lord, you can just start hammering out your pitches nearly instantaneously, which is so lucrative. Get some!<\/span><img decoding=\"async\" src=\"https:\/\/whitespark.ca\/wp-content\/uploads\/2024\/06\/HARO-Email-Alert.jpg\" alt=\"\" width=\"\" height=\"\" \/><b>2. Submit the pitch to the writer\u2019s HARO email &#8211; <\/b><b><i>not <\/i><\/b><b>their work or personal emails:<\/b><span style=\"font-weight: 400;\"> For the unfamiliar, HARO operates similarly to CraigsList, where the correspondence begins semi-anonymously.\u00a0 The writer shares their Name, Media Outlet, Query, Deadline, and Requirements with the option for you to share your pitch with them via a HARO-generated email address. This is primarily for their privacy. Then the writer gets an alert to log-in to their account\u2019s dashboard and review your submission, along with others. From there, the writer can then deny your pitch, accept it as-is, or choose to reply to you directly for any number of reasons. It is at this time your new contact elicits direct contact from you.\u00a0<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Why the laborious lesson on HARO?\u00a0<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">In the original 2016-version of this article, I actually <\/span><i><span style=\"font-weight: 400;\">recommended <\/span><\/i><span style=\"font-weight: 400;\">emailing writers at their direct addresses to stand out from the cattle-call that is HARO. However, I have since spoken with more writers and their input is that they prefer having replies in HARO\u2019s dashboard vs getting pinged by randos like they\u2019re at an Applebee\u2019s happy hour!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When HARO was less popular, I found that standing out by emailing them directly was clever and often led to fun engagements with the writers. Fast forward 6 years and HARO is now more popular, with writers getting ridiculous volumes of submissions (at times 125+\/request). The writers of today need to contain everything within the HARO ecosystem for their own time-management and sanity. This is why writers now find my previous approach somewhat intrusive, so I\u2019ve quit doing that. There <\/span><i><span style=\"font-weight: 400;\">are some occasions<\/span><\/i><span style=\"font-weight: 400;\"> where I\u2019ll revert to my old ways, like trying my hand at nepotism with a writer I\u2019ve successfully worked with in the past, but my rule of thumb is to avoid it.\u00a0<\/span><\/p>\n<p><b>3. Read, re-read, and follow the reporter\u2019s instructions.<\/b><span style=\"font-weight: 400;\"> Not following the reporter\u2019s instructions is a common mistake, but an easily avoidable one. If the writer is asking for something specific, there&#8217;s a reason. Strive to provide them with a completed honey-do list in your initial outreach. If they say, \u201cprovide five (5) examples of XYZ\u201d, provide them with five and not three. If they say, \u201cmust be a board-certified dermatologist\u201d don\u2019t reply if you\u2019re an esthetician. The writer probably has early approval for a story or the framework of the article already in mind, so that\u2019s why they asked for specifics. When in doubt, just remember this scene in <\/span><i><span style=\"font-weight: 400;\">The Break-Up<\/span><\/i><span style=\"font-weight: 400;\"> and get the writers their 12 lemons.<\/span><b>4. Pitch as early in the submission window as possible. <\/b><span style=\"font-weight: 400;\">Unlike journalism of decades past, very few modern writers have the luxury of sinking a week+ nurturing a single story. Nowadays, these digital authors are required to knock out articles daily and in high volume. This change of industry created a lot of urgency that trickles down to HARO. You\u2019ll commonly see requests that are due in 5 to 24 hours, so it can create some whiplash!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I have no way to verify this, but it\u2019s my belief that most writers will take a <\/span><i><span style=\"font-weight: 400;\">good <\/span><\/i><span style=\"font-weight: 400;\">submission from a qualified source <\/span><i><span style=\"font-weight: 400;\">earlier <\/span><\/i><span style=\"font-weight: 400;\">than a <\/span><i><span style=\"font-weight: 400;\">better<\/span><\/i><span style=\"font-weight: 400;\"> submission from an equally credentialed expert <\/span><i><span style=\"font-weight: 400;\">near the end<\/span><\/i><span style=\"font-weight: 400;\"> of the submission window. Speed is the game and good-enough can win. When I started connecting with writers and journalists earlier in their submission cycle, my success rate improved significantly.<\/span><\/p>\n<p><b>5. Subscribe to too many categories rather than to too few.<\/b><span style=\"font-weight: 400;\"> It\u2019s easier to skim and delete an email than not to see it at all. If you\u2019re a physician you might think you need to only subscribe to \u201cMedical Health,\u201d but you\u2019re only going to get hyper-direct inquiries with that approach. What about \u201cEntrepreneurship,\u201d \u201cHuman Resources,\u201d \u201cLocal Regions,\u201d and \u201cTechnology\u201d? You\u2019re not just some \u201cexpert\u201d; you\u2019re also a business owner.<\/span><img decoding=\"async\" src=\"https:\/\/whitespark.ca\/wp-content\/uploads\/2024\/06\/one-man-band.jpg\" alt=\"\" width=\"\" height=\"\" \/><span style=\"font-weight: 400;\">(<\/span><a href=\"https:\/\/www.flickr.com\/photos\/andrewmalone\/5163238038\/\"><span style=\"font-weight: 400;\">image credit<\/span><\/a><span style=\"font-weight: 400;\"> \u2013 Andrew Malone)<\/span><\/p>\n<p><b>6. Always mention a sequence of details in the Subject line for your ease of tracking.\u00a0 <\/b><span style=\"font-weight: 400;\">If you\u2019re in an agency-role and pitching for your roster of clients, this is a lifesaver. If you look at your Sent folder you\u2019ll simply see a bunch of anonymous HARO emails, but which was for Client A and which was for Client B? I always recommend mentioning the expert\u2019s location, credentials, and that their commentary is included within the subject line.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">An example would be \u201cEdmonton SaaS Founder Comments on XYZ\u201d if I were pitching <\/span><a href=\"https:\/\/whitespark.ca\/darren-shaw-whitespark-founder\/\"><span style=\"font-weight: 400;\">Darren Shaw<\/span><\/a><span style=\"font-weight: 400;\"> to an outlet. This allows me to scan my outbound pitches without having to click each email to investigate.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Additionally, it quickly provides the writer with the Who, Where, and Why of <\/span><a href=\"https:\/\/en.wikipedia.org\/wiki\/Five_Ws\"><i><span style=\"font-weight: 400;\">The 5 Ws<\/span><\/i><\/a> <span style=\"font-weight: 400;\">for quick validation<\/span><i><span style=\"font-weight: 400;\">.<\/span><\/i><img decoding=\"async\" src=\"https:\/\/whitespark.ca\/wp-content\/uploads\/2024\/06\/Subject-Line-Example.png\" alt=\"\" width=\"\" height=\"\" \/><b>7. Reiterate the query in the introduction of the pitch. <\/b><span style=\"font-weight: 400;\">On the heels of the Subject line tip, I always recommend mentioning the following in your initial pitch: the writer&#8217;s name, their query summary, and the outlet. It would look like this as an example:<\/span><\/p>\n<blockquote><p><i><span style=\"font-weight: 400;\">\u201cHi WRITER,\u00a0<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">My name is Wes and I\u2019m writing in response to your HARO request for OUTLET NAME where you\u2019ll be discussing TOPIC. I was able to connect with CLIENT who is a CREDENTIALS in LOCATION. They share their insight on TOPIC below for your review and consideration.\u201d<\/span><\/i><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">Trust me, this will help you immensely if you want to check in on a past pitch. I can rarely remember passing details but I can remember hot-ticket outlets I pitched or the topic. Keep in mind that <\/span><b><i>many<\/i><\/b><span style=\"font-weight: 400;\"> writers will <\/span><b>not<\/b> <b>notify you<\/b> <b>in any capacity<\/b><span style=\"font-weight: 400;\"> on your pitch, so don\u2019t assume they\u2019ll tell you it\u2019s been used and published. I share this because the technique above allows you to do your own searching by Author Name + Outlet + Topic.<\/span><\/p>\n<p><b>8. Keep it snappy.<\/b><span style=\"font-weight: 400;\"> If you&#8217;re representing clients, this one is for you, as many writers already view PR pros as a sort of roadblock that prevents them from getting direct access to the expert.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the past, I didn\u2019t respect the number of pitches HARO reporters received. This led to me sending super-glossy and detailed emails introducing myself, the client, and their expertise. I thought this would get me more takers. It did not. Writers care about the insight and don&#8217;t have the luxury to read superfluous backstories and pleasantries from a potentially one-off engagement. One day I pretended I was Tom Cruise in <\/span><i><span style=\"font-weight: 400;\">Risky Business<\/span><\/i><span style=\"font-weight: 400;\"> and said to myself, \u201cOh, what the fu\u2026dge\u201d and just started rattling off short and simple intros. That worked better.<\/span><\/p>\n<p><b><\/b><b>9. Know that nice people finish first. <\/b><span style=\"font-weight: 400;\">Think about how you engage with people in every part of your life. Do you smile, ask questions, and thank your server at dinner? If so, did you have a more pleasant experience due to the care you put into it? Do you think the server gave potentially better service because you cared and made their table experience personal? If so, what stops you from doing that in all areas of your life? I try to give the same attention and care to a reporter I have never met and might not hear back from as I would to anyone. Sincerity goes a long way.<\/span><\/p>\n<p><b>10. AVOID promotion and focus on education.<\/b><span style=\"font-weight: 400;\"> This one is important and I can\u2019t stress it enough to new clients. Oftentimes, they\u2019ll want to incorporate their business name, business offerings, or more self-promotional elements into their commentary. <\/span><span style=\"font-weight: 400;\">Don\u2019t do that\u2026even a lil bit<\/span><span style=\"font-weight: 400;\">. Technically, you\u2019re not the star here, as the writer is the maestro, and this isn\u2019t marketing copywriting but traditional Q&amp;A interview format. Answer the questions and leave it at that. You (and your brand) will receive recognition via inclusion, the one-liner that introduces you to the audience, and the backlink &#8211; and that\u2019s all there is to it!\u00a0<\/span><\/p>\n<h3><b>Some Examples of Successes<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Here are some examples of successful links I\u2019ve earned through HARO outreach:<\/span><\/p>\n<ul>\n<li><b>NBCNews.com: <\/b><span style=\"font-weight: 400;\">Yeppers, that\u2019s <\/span><i><span style=\"font-weight: 400;\">the <\/span><\/i><span style=\"font-weight: 400;\">NBC News. <\/span><a href=\"https:\/\/www.nbcnews.com\/select\/lifestyle\/best-way-wash-your-face-according-dermatologists-ncna1147956\"><span style=\"font-weight: 400;\">This one placement<\/span><\/a><span style=\"font-weight: 400;\"> for a dermatologist<\/span> <span style=\"font-weight: 400;\">client turned into a frickin\u2019 7 article arch with them and parlayed into other mass media outlets.\u00a0\u00a0<\/span><\/li>\n<li><b>CNN.com: <\/b><span style=\"font-weight: 400;\">I placed two veterinary clients in <\/span><a href=\"https:\/\/www.cnn.com\/2022\/01\/26\/cnn-underscored\/best-cat-litter\/index.html\"><span style=\"font-weight: 400;\">this article about vet-approved kitty litter recommendations.<\/span><\/a><span style=\"font-weight: 400;\"> It doesn\u2019t have to be sexy, people \ud83d\ude42 That\u2019s two DA95 follow links in one article!<\/span><\/li>\n<li><b>Realtor.com:<\/b><span style=\"font-weight: 400;\"> I\u2019ve placed 7 clients (some repeatedly) in <\/span><a href=\"https:\/\/www.realtor.com\/advice\/home-improvement\/best-home-improvement-projects-to-do-this-winter\/\"><span style=\"font-weight: 400;\">articles like this one<\/span><\/a><span style=\"font-weight: 400;\">, which featured a client\u2019s recommendation on the best home improvement projects to do in winter.<\/span><\/li>\n<li><b>Money.com:<\/b><span style=\"font-weight: 400;\"> Product recommendations are a big one these days, thanks to all outlets moonlighting as affiliate advertisers via Amazon and more. A dental client was featured in <\/span><a href=\"https:\/\/money.com\/best-waterpik\/\"><span style=\"font-weight: 400;\">this article about the best WaterPiks<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/li>\n<li><b>RD.com:<\/b> <a href=\"https:\/\/www.rd.com\/article\/ignore-a-jury-summons\/\"><span style=\"font-weight: 400;\">Quick topical articles<\/span><\/a><span style=\"font-weight: 400;\"> are also popular for clicks, so places like <\/span><i><span style=\"font-weight: 400;\">Reader\u2019s Digest <\/span><\/i><span style=\"font-weight: 400;\">have been great partners of mine. I\u2019m not gonna admit how many of these sources were\/are legal<\/span> <span style=\"font-weight: 400;\">clients, but it rhymes with five! Wait, I did that wrong&#8230;<\/span><\/li>\n<li><b>HelloGiggles.com: <\/b><span style=\"font-weight: 400;\">American actress, Zooey Deschanel, founded this entertainment and lifestyle website that included a couple of my mental health practitioners. In a COVID world, <\/span><a href=\"https:\/\/hellogiggles.com\/lifestyle\/depression-symptoms-coronavirus\/\"><span style=\"font-weight: 400;\">mental health has taken a forefront<\/span><\/a><span style=\"font-weight: 400;\"> and has been a popular sector.\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><b>CNET.com<\/b><span style=\"font-weight: 400;\">: One of my favorite client categories is Home Services. I was able to place an electrical client in <\/span><a href=\"https:\/\/www.cnet.com\/home\/energy-and-utilities\/generator-buying-guide-what-you-need-to-know\/\"><span style=\"font-weight: 400;\">this article discussing emergency generators<\/span><\/a><span style=\"font-weight: 400;\"> and what consumers should consider before purchase.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">I\u2019ve also gotten clients in publications like USA Today, ESPN Magazine, Shape, SELF, Health, AP News, CNBC, CBS, Business Insider, Livestrong, Healthline, MSN, Oprah, Forbes (staff-writer, not agency contributors), and many more household names with killer SEO metrics.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That isn\u2019t supposed to be a laundry list of bragging rights, but encouragement that there are <\/span><b><i>tons of opportunities via earned media outreach<\/i><\/b><span style=\"font-weight: 400;\">. If you\u2019re a source, <\/span><i><span style=\"font-weight: 400;\">you<\/span><\/i> <i><span style=\"font-weight: 400;\">need to be doing this<\/span><\/i><span style=\"font-weight: 400;\"> and if you\u2019re representing clients, try to find those really responsive and personable ones for this tactic.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It also works incredibly well at boosting organic rankings and visibility which generates more revenue, customers, purchases, etc. We did a comprehensive <\/span><a href=\"https:\/\/www.sterlingsky.ca\/case-study-minars-dermatology\/\"><span style=\"font-weight: 400;\">case study on this<\/span><\/a><span style=\"font-weight: 400;\"> at Sterling Sky, which goes into the specifics in more detail than I could properly summarize here. We provide proof too to back up the claims. I encourage you to read it if you want to see how effective earned media link building can be.\u00a0<\/span><\/p>\n<p><b>Have you used HARO before, or want to? Any tips or questions?\u00a0 Please leave a comment and let me know!<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Post Originally Published &#8211; Mar 16, 2016 Link building is often one of the most challenging areas for local businesses when it comes to their local SEO strategy. Help A Reporter Out is one strategy that can help business owners grow their prominence and publicity. Wes is sharing 10 of his HARO outreach strategies that [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3144,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"none","_seopress_titles_title":"","_seopress_titles_desc":"HARO\u2019s an excellent way for a local business to earn links. But most people send in pitches that reporters aren\u2019t interested in, conclude HARO won\u2019t work for them, and never bother with it again.","_seopress_robots_index":"","footnotes":""},"categories":[1],"tags":[],"classification":[],"class_list":["post-3143","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"_links":{"self":[{"href":"https:\/\/whitespark.ca\/wp-json\/wp\/v2\/posts\/3143","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/whitespark.ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/whitespark.ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/whitespark.ca\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/whitespark.ca\/wp-json\/wp\/v2\/comments?post=3143"}],"version-history":[{"count":3,"href":"https:\/\/whitespark.ca\/wp-json\/wp\/v2\/posts\/3143\/revisions"}],"predecessor-version":[{"id":6064,"href":"https:\/\/whitespark.ca\/wp-json\/wp\/v2\/posts\/3143\/revisions\/6064"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/whitespark.ca\/wp-json\/wp\/v2\/media\/3144"}],"wp:attachment":[{"href":"https:\/\/whitespark.ca\/wp-json\/wp\/v2\/media?parent=3143"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/whitespark.ca\/wp-json\/wp\/v2\/categories?post=3143"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/whitespark.ca\/wp-json\/wp\/v2\/tags?post=3143"},{"taxonomy":"classification","embeddable":true,"href":"https:\/\/whitespark.ca\/wp-json\/wp\/v2\/classification?post=3143"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}