{"id":3333,"date":"2018-02-12T11:00:17","date_gmt":"2018-02-12T11:00:17","guid":{"rendered":"https:\/\/wpmudev.whitespark.ca\/handle-practitioner-listings-gmb-citations\/"},"modified":"2024-10-28T16:06:00","modified_gmt":"2024-10-28T22:06:00","slug":"handle-practitioner-listings-gmb-citations","status":"publish","type":"post","link":"https:\/\/whitespark.ca\/blog\/handle-practitioner-listings-gmb-citations\/","title":{"rendered":"How-to Handle Practitioner Listings in Google My Business (GMB) and Your Citations"},"content":{"rendered":"<p>Creating a Google My Business listing and citations for practitioners can get hairy if you aren\u2019t aware of the recommended practices and guidelines for practitioner listings. In this episode of the Whitespark Weekly, Darren goes into details of the ideal situations these listings work best, what business information must be different, and a list of sites that accept practitioners.<iframe loading=\"lazy\" width=\"100%\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/QOcDcu9Wgts\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>=<\/p>\n<h2>Video Transcript<\/h2>\n<p>Hello again, local search friends. Welcome to another episode of the Whitespark Weekly. Today I want to talk to you about how to handle practitioner listings on Google My Business and in your citations. So, I had a different topic in mind, but I need to give a shout out to Allie Margeson. She asked a question on Twitter which kind of encouraged me to cover this topic a little bit better. was asking about practitioner listings and whether or not a doctor can have multiple listings at different practice locations. And that kind of encouraged me to do this Whitespark Weekly on the topic of practitioner listings.<\/p>\n<p>I also need to give a shout out to <a href=\"https:\/\/twitter.com\/JoyanneHawkins\" target=\"_blank\" rel=\"noopener noreferrer\">Joy Hawkins<\/a> who has written an incredible post about this; it is posted on the Whitespark blog. She wrote a post about <a href=\"https:\/\/whitespark.ca\/blog\/best-practices-for-practitioner-listings-on-google-my-business-gmb\/\" target=\"_blank\" rel=\"noopener noreferrer\">best practices with practitioner listings on Google My Business<\/a>. This post covers a lot of the stuff that I am going to cover in here, so we will link to that in show notes. I definitely recommend that you look at that as well.<\/p>\n<h3>What is a Practitioner Listing?<\/h3>\n<p>Let me start with what is a practitioner listing? And we can look at that, <a href=\"https:\/\/support.google.com\/business\/answer\/3038177?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">look at what Google\u2019s definition is here<\/a>. So Google says,<\/p>\n<blockquote><p>that a practitioner listing is an individual practitioner is a public facing professional, typically with his or her own customer base.<\/p><\/blockquote>\n<p>This would be practitioners like doctors, dentists, lawyers, financial planners. I think I wonder about the concept of taking that further, you know, you don\u2019t see a lot of that in these spaces, but you know psychologists, of course, physiotherapists, even hair stylists. You never really see practitioner listings for hair stylists, but it could be a tactic and an opportunity for various kinds of businesses. Financial consultants or I don\u2019t know SEO consultants. It\u2019s an interesting idea of taking practitioner listings to another level.<\/p>\n<p>There are all kinds of possible practitioners as long as you follow this particular guideline.<\/p>\n<ul>\n<li>He or she operates in a public facing role. Support staff shouldn\u2019t be \u2013 shouldn\u2019t have their own listings.<\/li>\n<li>And he or she is directly contractible at the verified location, contactable during the stated hours. This generally means you are going to have a separate office line or separate desk line for the practitioner at the stated location.<\/li>\n<\/ul>\n<p>If you follow those guidelines, a lot of hair stylists would really fall under that. It is an interesting opportunity for hairstylists I think to think about practitioner listings. I am curious to hear other comments you know some people that know more about this than me if that is completely out of the question, if I am off my rocker with that idea.<\/p>\n<p>Alright, so now you know what practitioner listing are.<\/p>\n<h3>Solo Practitioners<\/h3>\n<p>There is a specific edge case that offering comes up that I want to talk about is the idea of the solo practitioner. A Solo practitioner is, for example a dentist, where it is a dental clinic, but there is just one dentist there, so let\u2019s say it\u2019s Applebee Dentistry and there is only one dentist there his name is Joe Applebee. In that case, Google\u2019s recommendation is to just have one listing.<\/p>\n<p>It is called a solo practitioner listing and what you should do is you should name that listing in this format right here. I am going to highlight that here on the page here:<img decoding=\"async\" src=\"https:\/\/whitespark.ca\/wp-content\/uploads\/2024\/06\/Solo-Practitioner-.png\" alt=\"\" width=\"\" height=\"\" \/>This is from the Google market guidelines. So, you would name it Applebee Dentistry: Dr. Joe Applebee (<em><strong>Business Name: Practitioner Name<\/strong><\/em>). That would be the recommendation from Google.<\/p>\n<p>And so the question is, if you already have two practitioner listings, or if you already have two listings, one for the practice and one for the practitioner, but you happen to be a solo practitioner; <em>should you merge those listings or should you not<\/em>?<br \/>\nIf both listings are ranking, you&#8217;ve got your practitioner listing ranking for let\u2019s say <span style=\"text-decoration: underline;\">dentist<\/span> and you have got your practitioner listing ranking for <span style=\"text-decoration: underline;\">dental clinic<\/span>. If both of them are ranking, I would probably leave it alone and not do anything.<\/p>\n<p>If one is ranking and the other one is not; then that might be a good case for consolidating your listings. You would merge them through Google My Business. The best way to do that is to just contact them through <a href=\"https:\/\/twitter.com\/GoogleSmallBiz\" target=\"_blank\" rel=\"noopener noreferrer\">at Google My Biz on Twitter<\/a> and just ask for some support there and they will get a US support team to help you out. But, the benefit of merging those two listings would be you will consolidate your reviews and you will consolidate potential ranking benefit from that. That\u2019s my recommendation with solo practitioners.Expand your local reach and take advantage of the ability to target multiple categories in Google My Business and across other local citation websites with practitioner listings. <a href=\"https:\/\/whitespark.ca\/listings-service\/?utm_source=blog&amp;utm_medium=direct &amp;utm_campaign=wsw&amp;utm_content=listings_service\" rel=\"noopener\"><strong>Get our expert help building accurate practitioner listings with our Listings Service<\/strong><\/a>.<\/p>\n<h2>Should You Create Practitioner Listings?<\/h2>\n<p>Here\u2019s the next question. Which is if you don\u2019t already have practitioner listings, should you create them? I think it depends, there are a couple scenarios. If it is a practice where the practitioner is like a fixture of that practice, like an owner, or a regular fixture of that practice then I would say yes. <strong>You should create the practitioner listings<\/strong>. It is actually an opportunity to rank for additional terms.<\/p>\n<p>So, imagine, it\u2019s a medical clinic and you are an orthopedic surgeon who is one of the primary associates at that medical clinic, then you have the ability for the clinic to rank for medical clinic and you have the ability for you the doctor to rank for orthopedic surgeon. The big thing with practitioner listings is to diversify categories. You don\u2019t want to have your practitioner listing competing against the practice listing. So, make sure that they each have a unique primary category in Google.<\/p>\n<h3>What if the Practitioner Works at Multiple Locations?<\/h3>\n<p>What if the practitioner happens to work at multiple clinics? So, they are an orthopedic surgeon at a sports clinic and they are also a family doctor at a walk-in clinic. I have an example here.<img decoding=\"async\" src=\"https:\/\/whitespark.ca\/wp-content\/uploads\/2024\/06\/Example-Dr-Randy-Gregg.png\" alt=\"\" width=\"\" height=\"\" \/>There is this doctor in Edmonton, Dr. Randy Gregg who is also Edmonton famous because he won five Stanley Cups in the 80s and 90s. he was part of the Wayne Gretzky, Messier run and so now he is a doctor and he\u2019s an orthopedic surgeon. He actually works here at the Edmonton Sports Institute. So this is a great example.<img decoding=\"async\" src=\"https:\/\/whitespark.ca\/wp-content\/uploads\/2024\/06\/Example-Sports-Institute.png\" alt=\"\" width=\"\" height=\"\" \/>We have got the Edmonton Sports Institute would rank for sports medicine clinic and then he doesn\u2019t actually work at this walk-in clinic, I am just fishing for any example. But we have got this medical clinic and let\u2019s say he also works there at the walk-in clinic. <img decoding=\"async\" src=\"https:\/\/whitespark.ca\/wp-content\/uploads\/2024\/06\/Example-Walk-in-Clinic.png\" alt=\"\" width=\"\" height=\"\" \/>Randy could have two additional practitioner listings. He could have one at the address of the Edmonton Sports Institute where that practitioner was for orthopedic surgeon and he could have one at the walk-in medical clinic where his listing was for just doctor. That\u2019s an opportunity for basically casting a wider net and the ability to rank for more terms.<\/p>\n<h3>What if the Practitioner Listing is Ranking, But You Want the Practice Listing to Rank?<\/h3>\n<p>Next up, what if the practitioner listing is ranking, but you want the practice listing to rank?<br \/>\nThis is something I covered actually in <a href=\"https:\/\/whitespark.ca\/blog\/call-tracking-numbers-google-business-whitespark-weekly\/\" target=\"_blank\" rel=\"noopener noreferrer\">the first Whitespark Weekly<\/a>. We had a very similar case. It was that exact case where the practitioner listing was ranking, and the phone calls were going to the practitioner\u2019s desk. They didn\u2019t want that, so what we did is we changed the phone number on the listing to be the primary office line and then we put his desk line in as the secondary number. That was one way to sort of mitigate that. And then eventually, we changed the name of it so, that was one way to get around it.<\/p>\n<p>You could also try to minimize the practitioner listing. It doesn\u2019t seem like a smart idea if it is already ranking, but if you wanted to \u2013 if you have practitioner listings that are competing with the practice listing; you could try to minimize them by stripping out the URL and putting it in a crummy category, so they are not really directly competing with the practice.<\/p>\n<h3>Building Citations For Practitioners<\/h3>\n<p>What should you do about your citations? Alright, so you have got these different listings. Let\u2019s look at this Randy Gregg example. So, if he has got all of these different practitioner listings, should you build citations for those practitioner listings? If you want them to rank, I think you should.<\/p>\n<p>You should definitely <a href=\"https:\/\/whitespark.ca\/best-citations-by-category\/\" target=\"_blank\" rel=\"noopener noreferrer\">add them on the very key sites for the industry<\/a>. So most of these practitioner situations have industry sites like in the legal space there is ABO or Lawyers.com. In the healthcare space, you have got sites like Rate MD and Healthgrades. Those sites are actually specifically designed to list practitioners not to list businesses or practices. Definitely that is your first line of citation work. You want to make sure your listed on all of those.<\/p>\n<p><strong>Sites That Allow Practitioner Listings:<\/strong><\/p>\n<p>And then there is also the sites like Google, Bing. I\u2019ll post a list in the \u2013 down below in the post, but there is &#8211;<\/p>\n<p>[shortcode_sitelist_top_11]<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Tip For Your Practitioner Listings<\/strong><br \/>\nEach site will handle practice-practitioner listing relationships differently. Below is an example of how DataAxle (formally Infogroup) manages a practitioner listing within their internal database. On the frontend though, the listing doesn&#8217;t feature this &#8220;Individual &#8211; Rene L Gregor, NP&#8221;. This is important because this practitioner information gets transferred to the platforms that source data from DataAxle. DataAxle&#8217;s system is smart and understands the relationship between the practice and practitioner.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-69268\" src=\"https:\/\/whitespark.ca\/wp-content\/uploads\/2024\/06\/DataAxle-Example.jpg\" alt=\"\" width=\"398\" height=\"92\" \/><\/p>\n<p>Other sites like Google My Business and Bing Places have features like &#8220;place within a place&#8221; but sometimes this doesn&#8217;t work great for small practices. When it&#8217;s a big establishment, such as a hospital or office tower for example, it often works better.<\/p>\n<h2>Very Important To Do\u2019s For Your Practitioner Listings<\/h2>\n<p>The big really important thing you have to remember is that <em>do not have your practitioner listing compete with your practice listing<\/em>. Make sure that you are using different categories.<\/p>\n<p>Dentistry is a great one. You have got the practice, the primary category you probably will want that to be <span style=\"text-decoration: underline;\">dentists<\/span> and then if you are adding the dentist, the obviously the category would be dentists. Make sure that you diversify it you can. In that scenario, if the dentist is just a dentist, I would not make a practitioner listing because I wouldn\u2019t want it competing. But if the dentist is a pediatric dentist, which happens to be be a category at Google, then I would make the dentist have the <span style=\"text-decoration: underline;\">pediatric dentist<\/span> category, and I would do the same with all the citations I build.<\/p>\n<p>If the dentist is an orthodontist for example, does braces, then I would make a practitioner listing with orthodontists. <strong>As long as it is not competing, then it\u2019s an opportunity to rank more terms with the practitioner listing<\/strong>.<\/p>\n<h3>What Website Link Do You Use?<\/h3>\n<p>Okay, so you are making all of these listings. What page do you link your practitioner listing in Google My Business and all the citations? What link do you put in there?<\/p>\n<p>I would link them to the practitioner page, so if it is practitioner that just practices at one location, generally that location will have like meet the team or about us and then they will have a page for each doctor or each lawyer whatever. Link the practitioner listings and the Google My Business one to that particular page and it will be the same thing if the person works in multiple clinics and you had multiple listings. Link them to the practitioner page. If you don\u2019t have a practitioner page, you should make one. That\u2019s what I would do.<\/p>\n<h3>What If the Practitioner No Longer Works at the Office or Clinic?<\/h3>\n<p>This is such an annoying sticky issue with practitioners. Sometimes, you will have the situation where let\u2019s say a law firm has started and had two primary founders. They started the law firm, then one of the founders left to start their own firm.<\/p>\n<p>But, the founders practitioner listing, the person that left, actually ranks for a branded term. Like, if you type in the firm name, their practitioner listing is the one that comes up in Google.<\/p>\n<p>In those cases:<\/p>\n<p><span style=\"text-decoration: underline;\">If the practitioner never claimed their listing<\/span>, it just happened to be ranking; then you have some leverage. You can get the listing claimed and you can control it.<\/p>\n<p><span style=\"text-decoration: underline;\">If the practitioner claimed it<\/span>, you are almost out of luck. It is going to be very hard unless you can convince the person to at least change the phone number or the address on their listing to like wherever they moved to. But you might be in a contentious situation. And when you are in that contentious situation, it\u2019s tough because Google says that the owner of that listing isn\u2019t the firm. The owner of that listing is the person, because it is a listing about the person and that makes sense from their perspective. So, it can be a sticky situation.<\/p>\n<p>You can try to work with Google support and see if you can get some help with it depending on the status.<\/p>\n<p><span style=\"text-decoration: underline;\">Sometimes listings are abandoned<\/span>, so you can get them unverified and Google My Business support can help you with that. You could try to get it unverified, but if you can\u2019t get anywhere with that, then you are just stuck trying to get the person to update the listing to have a different phone number and a different address.<\/p>\n<p>One thing is \u2013 <em><strong>don\u2019t try to mark those listings as closed<\/strong><\/em>. I would not do that because if you mark a listing as closed then people might search and be like oh this medical clinic or this law firm is out of business now. You don\u2019t want to mark it as closed, that can really send the wrong message.Now I am sure I missed other things, but that\u2019s all I have got to say about practitioner listings. Some people out there know more about it than me. <a href=\"https:\/\/twitter.com\/headley\" target=\"_blank\" rel=\"noopener noreferrer\">Joel Headley<\/a> is one, so I am expecting him to maybe debate on some of the things that I have suggested here in the comments. But yeah, if you have any other questions or comments, I love the discussion in the comments down below. And we will see you next week. Thanks for watching. See you next week.<a href=\"https:\/\/whitespark.ca\/listings-service\/?utm_source=blog&amp;utm_medium=direct &amp;utm_campaign=wsw&amp;utm_content=listings_service\" target=\"_blank\" rel=\"noopener\"><strong>Get Whitespark&#8217;s expert help creating accurate practitioner listings with our Listings Service<\/strong><\/a>. We have years experience building local business listings for practitioners.<\/p>\n<h3>Wait, How Should a Practitioner Listing Look?<\/h3>\n<p>Hey, I\u2019m back. Jessie asked a really important question I felt deserved a follow-up video. The question is, what phone number should you use on the practitioner listings? Can they be the main office line or do they need to be a unique number? I think they need to be a unique number because you don\u2019t want to create NAP consistency issues by having the main practice number have the same phone number and address as the practitioner listings. You can probably get away with it, and you\u2019ll see that sometimes they rank. But the recommended practice is definitely to use a unique phone number on all of your practitioner listings.<\/p>\n<p>We created this little spreadsheet here to kind of show you the optimal way that we recommend setting up each of your listings.<img decoding=\"async\" src=\"https:\/\/whitespark.ca\/wp-content\/uploads\/2024\/06\/Optimizing-Listing-Information.png\" alt=\"\" width=\"\" height=\"\" \/><strong>Main Business<\/strong><br \/>\nYou\u2019ve got your main business listing which is the practice, so that&#8217;s all pretty basic, company name, address, the main office line, linking to the homepage or location pages, if you have a bunch of locations, and the category is what the business is.<\/p>\n<blockquote><p>Company Name<br \/>\nLocation Address<br \/>\nMain Phone Number<br \/>\nDomain.com (Homepage or location page)<br \/>\nCategory &#8211; What the business is\/does<\/p><\/blockquote>\n<p><strong>Practitioner(s)<\/strong><br \/>\nPractitioner one, so this is going to be the person\u2019s name with title and credentials, so if it was a doctor it would be Dr. Joe Applebee, credentials would be those three letters at the end of people\u2019s name (ie. Esq. esquire maybe). The address of the practitioner listings, he is a practitioner at that address, so you put that one, and this should ideally be a unique phone number.<\/p>\n<p>If you don\u2019t have a unique phone number for the practitioners you can get them through a service like\u00a0<a href=\"https:\/\/www.callrail.com\/pricing?referring_id=b094e13b657fcd8a1df4520e1e532976\" target=\"_blank\" rel=\"noopener noreferrer\">Call Rail<\/a> and you also would get the benefits of call tracking on those.<\/p>\n<p>What should we link the practitioner listings to? I think you should link them to a practitioner specific page so it\u2019s a bio about that particular person and their specialty, it should talk about what they do, and talk about the city, and have lots of content on it to help that particular listing to rank.<\/p>\n<p>The category should be different from the practices category, so that the practitioner listings don\u2019t compete with the practice listing.<\/p>\n<p>A great example would be a law firm, so this law firm the main listing would be law firm, this practitioner would be a criminal lawyer for example. If you have another one [practitioner] it\u2019s basically all the same, except ideally this would be a different category from this one, so if you have a criminal lawyer and a personal injury lawyer &#8211; so you\u2019ve got a law firm and two practitioner listings, it doesn\u2019t have to be. If you\u2019ve got five criminal lawyers at the law firm you can still make practitioner listings for them, and they can all still be criminal lawyers, one of them will just have a better chance of ranking. But, the only reason I say ideally here is because if you\u2019ve got five criminal lawyers then they are kind of competing against each other.<\/p>\n<blockquote><p><strong>#1<\/strong><br \/>\nPractitioner&#8217;s Name + Credentials<br \/>\nLocation Address of Business<br \/>\nUnique Phone Number<br \/>\nDomain.com\/practitioner-page<br \/>\nCategory &#8211; practitioner specialty<\/p>\n<p><strong>#2<\/strong><br \/>\nPractitioner&#8217;s Name + Credentials<br \/>\nLocation Address of Business<br \/>\nUnique Phone Number<br \/>\nDomain.com\/practitioner-page<br \/>\nCategory &#8211; practitioner specialty (ideally differentiate from other practitioners)<\/p><\/blockquote>\n<p><strong>Solo Practitioner<\/strong><br \/>\nThen of course there is the other type which is a solo practitioner and this is the naming format, it should be brand\/company name: practitioner name, then it&#8217;ll be &#8211; basically it will mimic mostly what this is &#8211; [same as the main business listing, except the business name setup] &#8211; the location address, main number, the website URL, and what the business is &#8211; primary category.<\/p>\n<blockquote><p>Brand\/Company Name: Practitioner Name<br \/>\nLocation Address<br \/>\nMain Phone Number<br \/>\nDomain.com (Homepage)<br \/>\nCategory &#8211; What the business is<\/p><\/blockquote>\n<p>Alright, well I hope that was helpful and we will see you next week. Thanks everybody.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Creating a Google My Business listing and citations for practitioners can get hairy if you aren\u2019t aware of the recommended practices and guidelines for practitioner listings. In this episode of the Whitespark Weekly, Darren goes into details of the ideal situations these listings work best, what business information must be different, and a list of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3341,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"0","_seopress_titles_title":"","_seopress_titles_desc":"What is the ideal situation for creating a Google My Business listing and citations when you&#039;re a practitioner based business? Find out in this Whitespark Weekly episode with Darren. 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