{"id":3473,"date":"2018-05-10T15:59:19","date_gmt":"2018-05-10T15:59:19","guid":{"rendered":"https:\/\/wpmudev.whitespark.ca\/how-to-use-aggregate-review-schema-to-get-stars-in-the-serps\/"},"modified":"2024-10-28T16:05:29","modified_gmt":"2024-10-28T22:05:29","slug":"how-to-use-aggregate-review-schema-to-get-stars-in-the-serps","status":"publish","type":"post","link":"https:\/\/whitespark.ca\/blog\/how-to-use-aggregate-review-schema-to-get-stars-in-the-serps\/","title":{"rendered":"Local Businesses: Get Review Snippets in Google with aggregateRating Schema"},"content":{"rendered":"

Heads up:<\/strong> Unfortunately (although maybe for the best), Google is no longer going to show aggregate ratings in your snippets for LocalBusiness or Organization types (and their respective subtypes), regardless of how carefully you mark them up. In other words, this article is no longer useful. Sorry \ud83d\ude41<\/p>\n

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See here<\/a> and here<\/a> for more info!Review star rich snippets are a rather poorly understood feature of Google\u2019s search results, especially for local businesses. There\u2019s not a lot of clear information about how to trigger them, and what rules and guidelines you should be considering in your implementation.<\/p>\n

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Part of the problem is that it has been a moving target for the past few years. At first, pretty much any site could achieve review stars in their snippet by simply adding the aggregateRating schema markup to their pages. Then, with the emergence of JSON LD, doing this got even easier — and implementation (and abuse) increased accordingly.<\/p>\n

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The results were as you\u2019d expect. SEO\u2019s and DIY-ers were marking every page on their sites up for review stars. And this worked\u2026 for a time.<\/p>\n

It\u2019s still possible to trigger review stars by simply adding the aggregateRating value to your LocalBusiness schema markup<\/a> — but the likelihood that this will work for you out of the box is low. More importantly, this approach violates many of Google\u2019s guidelines and is just generally a spammy, junky practice that doesn\u2019t help users make informed decisions; so even if it\u2019s working on some sites right now, it’s not a recommended or sustainable approach.<\/p>\n

The Rules<\/h1>\n

Google has clamped down on which sites\/pages get stars in their rich snippets. Even if you do everything properly, you still may not see stars on every (or any) of the pages you want them on. The best bet, though, is to try to keep your implementation as above board as possible by following these rules:<\/p>\n

These ones are mandatory and somewhat enforceable:<\/strong><\/p>\n