{"id":4122,"date":"2020-09-18T15:00:49","date_gmt":"2020-09-18T15:00:49","guid":{"rendered":"https:\/\/wpmudev.whitespark.ca\/wlss-day-3\/"},"modified":"2024-10-28T16:05:08","modified_gmt":"2024-10-28T22:05:08","slug":"wlss-day-3","status":"publish","type":"post","link":"https:\/\/whitespark.ca\/blog\/wlss-day-3\/","title":{"rendered":"Local Search Summit &#8211; Day 3"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">That&#8217;s a wrap for Day 3 and our Local Search Summit is now complete!\u00a0 Our last day included talks on reputation management, Local Services Ads, LinkedIn partnerships, analytics, link building, spam-fighting and more. Today we are shining a spotlight on building strong location landing pages and how to level up your analytics. If you missed <a href=\"https:\/\/whitespark.ca\/blog\/wlss-day-1\/\" target=\"_blank\" rel=\"noopener noreferrer\">Day 1<\/a> &amp; <a href=\"https:\/\/whitespark.ca\/blog\/wlss-day-2\/\" target=\"_blank\" rel=\"noopener noreferrer\">Day 2<\/a> most definitely go back and visit those posts after you finished here.<\/span><\/p>\n<p><strong>#WLSS Day 3 Talk Showcase:<\/strong><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"><a href=\"#landingpages\">Vibranium and Other Elements of Landing Pages that Actually Convert <\/a>&#8211; Amanda Jordan<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><a href=\"#analytics\">Level Up Your Analytics <\/a>&#8211; Dana DiTomaso<\/span><\/li>\n<\/ul>\n<h3>Get Video Access to Local Search Summit 2021\/2020<\/h3>\n<p style=\"text-align: left;\">Want to deepen your knowledge and learn new tactics and strategies to improve your rankings and conversions from local search? Then our Whitespark Local Search Summit video bundle was made for you! For $199USD you will get access to all of the talks from 2021 and 2020.<\/p>\n<div class=\"avatar\" style=\"float: left; width: 100px; height: 100px; margin-right: 10px; margin-bottom: 10px;\"><img loading=\"lazy\" decoding=\"async\" class=\"thumbnail photo alignleft wp-image-67468 size-full\" style=\"float: left;\" src=\"https:\/\/whitespark.ca\/wp-content\/uploads\/2024\/06\/Amanda-Jordan.png\" alt=\"\" width=\"500\" height=\"500\" \/><\/div>\n<h2>Amanda Jordan(<a href=\"https:\/\/locomotive.agency\/\" target=\"_blank\" rel=\"noopener noreferrer\">Locomotive Agency<\/a>)<\/h2>\n<h3>Vibranium and Other Elements of Landing Pages that Actually Convert<\/h3>\n<p><span style=\"font-weight: 400;\">Your landing pages should be really strong like vibranium, but most local landing pages are presenting more like tin. They are text heavy or light, don\u2019t display trust signals or reviews, it&#8217;s time to put your best foot forward and start converting.<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Build Trust<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Build Interest<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Start Converting<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If someone is looking at clicking on your GMB listing to get to your website, they\u2019re pretty close to the point where they are going to convert and become a lead for someone. Be that someone! Let&#8217;s dive into how to make an epic local landing page.<\/span><\/p>\n<p><strong>\u00a0Common Problems <\/strong><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Low visibility<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Low conversion<\/span><\/li>\n<\/ul>\n<h3>Start With the Basics<\/h3>\n<p><span style=\"font-weight: 400;\"><strong>Unique Content with Unique Value Proposition (UVP)<\/strong>\u00a0\u2013 You hear it all the time with local landing pages but don\u2019t see it enough. <\/span><span style=\"font-weight: 400;\">UVP = What your customer needs and cares about, what you do really well, why customers should choose you.\u00a0<\/span><img decoding=\"async\" src=\"https:\/\/whitespark.ca\/wp-content\/uploads\/2024\/06\/UVP.png\" alt=\"\" width=\"\" height=\"\" \/><strong>Local Information:<\/strong><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">Name<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">Address<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">Phone Number<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">Hours of Operation<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">Local Schema<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">City and Street in Headers<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" src=\"https:\/\/whitespark.ca\/wp-content\/uploads\/2024\/06\/Local-Information-Done-Right.png\" alt=\"\" width=\"\" height=\"\" \/><strong>Site Navigation &amp; URL Structure<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Be logical and include some location information in the URL.<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Domain.com\/location\/state\/city<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Domain.com\/areas-served\/city<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Domain.com\/locations\/city\/street<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Technical is part of the basics. If your local landing page is not mobile-friendly, fast, or indexable, nothing else matters especially if you are having visibility issues.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But basic elements are not enough. If you\u2019re depending on these for your location landing pages, you are not going to get the results you\u2019re looking for.<\/span><\/p>\n<p><strong>Make your location landing page vibranium strong with:<\/strong><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Calls-to-Action (CTAs)<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Trust Factors<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Reviews &amp; Reputation<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><strong>CTAs<\/strong> \u2013 You can\u2019t turn a site visitor into a lead without calls-to-action and conversion opportunities. Include these above the fold and near reviews and testimonials to improve their impact. <\/span>==<span style=\"font-weight: 400;\">Your CTA could be your phone number displayed at the top of the page, a contact from in the middle of the page, or a section at the bottom of the page reminding users why they should choose you and what to do next.<\/span><b>Trust &amp; Reputation Signals<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Awards and accolades<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Testimonials<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Online ratings<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Build confidence<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">There are very few companies that are actually incorporating all the elements as part of their strategy for local landing pages.<\/span><span style=\"font-weight: 400;\">Location Landing pages are like PPC landing pages, they require all the conversion elements coupled with a local content focus.<\/span><span style=\"font-weight: 400;\">Customer reviews and testimonials are considered an extremely important factor for converting PPC landing pages and translate over to location landing pages very well.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pages can see as much as a 33% improvement in conversion just by adding reviews.\u00a0<\/span><span style=\"font-weight: 400;\">Amp up your reviews and testimonials by showing the value (when possible) that your company brought to that client.\u00a0<\/span><img decoding=\"async\" src=\"https:\/\/whitespark.ca\/wp-content\/uploads\/2024\/06\/Example-of-increasing-the-value-in-your-reviews.png\" alt=\"\" width=\"\" height=\"\" \/><b>Building Confidence \u2013 evidence of the value of your product\/service helps instill confidence in visitors<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Videos of the process<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Before and after images<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Photo gallery<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Give customers all the information they need to make a buying decision on your local landing page. Putting all these elements together works!\u00a0<\/span><img decoding=\"async\" src=\"https:\/\/whitespark.ca\/wp-content\/uploads\/2024\/06\/Local-Landing-Page-Elements-in-Action.png\" alt=\"\" width=\"\" height=\"\" \/><span style=\"font-weight: 400;\">Now go test, test, and test again. You won&#8217;t know what works best for your business unless you try and test.<\/span><\/p>\n<div class=\"avatar\" style=\"float: left; width: 100px; height: 100px; margin-right: 10px; margin-bottom: 10px;\"><img loading=\"lazy\" decoding=\"async\" class=\"thumbnail photo alignleft wp-image-67477 size-full\" style=\"float: left;\" src=\"https:\/\/whitespark.ca\/wp-content\/uploads\/2024\/06\/Dana-DiTomaso.png\" alt=\"\" width=\"500\" height=\"500\" \/><\/div>\n<h2>Dana DiTomaso (<a href=\"https:\/\/kickpoint.ca\/\" target=\"_blank\" rel=\"noopener noreferrer\">KickPoint<\/a>)<\/h2>\n<h3>Level Up Your Analytics<\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">A lot of people don\u2019t feel comfortable with analytics because analytics tools are hard to understand. Also, the names of things seem simple but when you start to peel back the layers, it becomes more complicated. Many people think they&#8217;re reporting on one thing, but as they dig deeper into their reports they find they are not actually reporting on it or not doing it well.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In order to be a responsible marketer, you really need to have a license for <a href=\"https:\/\/analytics.google.com\/analytics\/web\/provision\/#\/provision\" target=\"_blank\" rel=\"noopener noreferrer\">Google Analytics<\/a>. Your job is to understand and communicate the limitations of the product. A<\/span><span style=\"font-weight: 400;\">nalytics can\u2019t measure everything and it can measure less and less than it used to be able to. If you don\u2019t know how metrics are calculated, it\u2019s likely that you will be saying incorrect things to your boss or clients. Arming yourself with knowledge is the best way to do good reporting and analytics.\u00a0<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Lesson 1 of Stats: Understand where the data comes from. <\/span><span style=\"font-weight: 400;\">Stats are raw unprocessed data, but with analytics you\u2019re rarely ever looking at the raw data.\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Lesson 2 of Stats: Torture the data long enough and you\u2019ll get it to say anything.\u00a0<\/span><\/li>\n<\/ul>\n<p><b>Google Analytics<\/b><img decoding=\"async\" src=\"https:\/\/whitespark.ca\/wp-content\/uploads\/2024\/06\/Google-Analytics-The-Basics.png\" alt=\"\" width=\"\" height=\"\" \/><\/p>\n<h3>Users<\/h3>\n<p><span style=\"font-weight: 400;\">Quite possibly the most misunderstood metric in all of Google Analytics is Users. What is a user? Someone who has been given a client ID (CID) by Google, it is a unique number given to you and it may or may not be shared across devices.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re on Firefox or Safari you may have one client ID one day and then a completely different ID another day.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">New uses can be returning users, if they returned in the same time period. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example: I visit your website on August 1 and then again visit August 2, I was a new user on the 1st, a returning user on the 2nd, and if I come back on August 3rd I\u2019ll be counted as just a user.\u00a0 So am I three users or one? Well, Google doesn\u2019t really know. When you see <em>All Users, New Uses, <\/em>and<em> Returning Users <\/em>those figures are never going to match because Google is counting users multiple times depending on their behaviour. And on top of all this, it&#8217;s just for the current reporting period you\u2019ve selected, so it will continue to change as you change your data.\u00a0<\/span><\/p>\n<p><strong>You should never report on new users vs returning users.<\/strong>==<\/p>\n<h3><span style=\"font-weight: 400;\">Sessions<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Sessions timeout after 30 minutes. Let&#8217;s say you visit the <a href=\"https:\/\/kickpoint.ca\/\">KickPoint<\/a> website and you go check out a blog post and you are halfway through reading it, you decide to leave and have some lunch, you come back after 31 minutes and you open up the website again, now you are a new session. 1 user with 2 sessions. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Does that mean you had two unique pageviews? Why, indeed it does. In fact if you just came back and you left it open for a long time you would end up with something like this:<\/span><span style=\"font-weight: 400;\">\u00a0\u00a0<\/span><img decoding=\"async\" src=\"https:\/\/whitespark.ca\/wp-content\/uploads\/2024\/06\/Session-Duration.png\" alt=\"\" width=\"\" height=\"\" \/><span style=\"font-weight: 400;\">This looks like 59% of sessions on this page have a 0 second duration, how does that even work? It works because people are tab hoarders. With every open tab it\u2019s sending a 0 second duration pageview, and every time you reactivate your browser it wakes up and sends a 0 second pageview to each tab to make sure that the page exists.\u00a0\u00a0\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That means you\u2019re going to have a lot of recorded 0 second pageviews that you\u2019ve been reporting on, unless you\u2019ve gone in to drill down on real pageviews. If you look at that image above again, those 59% of page views or 7,974 views should be removed from the reported pageviews total to get the actual number of people who looked at the page.\u00a0\u00a0<\/span><span style=\"font-weight: 400;\">Google Analytics only calculates Session Duration if the visitor opens a second page or completes an action. <\/span><\/p>\n<h3>Bounce Rate<\/h3>\n<p><span style=\"font-weight: 400;\">Bounce rate is terrible &#8211; it\u2019s just the worst thing you could possibly report on.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Why is bounce rate awful? It can lie, by default it\u2019s based on the simplest of things. If someone spent 8 years on a page but never actually went to a second page then they would be counted as a bounced visit with 0 second of duration. Even thought they\u2019ve been looking at this page for so long. While you can make bounce rate better using <a href=\"https:\/\/tagmanager.google.com\/#\/home\" target=\"_blank\" rel=\"noopener noreferrer\">Google Tag Manager<\/a> you can also easily manipulate it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The magic happens in Google Tag Manager when you create a non-interaction event.<\/span><img decoding=\"async\" src=\"https:\/\/whitespark.ca\/wp-content\/uploads\/2024\/06\/Tag-Manager-Non-interaction-Hit.png\" alt=\"\" width=\"\" height=\"\" \/><span style=\"font-weight: 400;\">An interaction event means it is no longer a bounce. By default, for example, someone scrolling down to 1% of the page could be recorded as an event in Google Analytics, but you can say it\u2019s a <\/span><b>non-interaction event<\/b><span style=\"font-weight: 400;\"> so that means it doesn\u2019t change anything with regards to bounce rate. In this way, you are not manipulating your reporting results.\u00a0<\/span><\/p>\n<p><strong>Should you use Google Tag Manager? <\/strong><span style=\"font-weight: 400;\">Yes, of course.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Cool things you can do with Google Tag Manager\u00a0<\/span><\/h3>\n<p><strong>Fetch IP Geolocation Data<\/strong><br \/>\n<span style=\"font-weight: 400;\"><a href=\"https:\/\/www.simoahava.com\/analytics\/fetch-ip-geolocation-data-using-google-tag-manager\/\" target=\"_blank\" rel=\"noopener noreferrer\">Simo Ahava is a Google Tag Manager Wizard<\/a> and walks you through how to set this up. Check out the instructions on how you can implement the steps to get geo-location data.<\/span><img decoding=\"async\" src=\"https:\/\/whitespark.ca\/wp-content\/uploads\/2024\/06\/Geolocation-Data.png\" alt=\"\" width=\"\" height=\"\" \/><span style=\"font-weight: 400;\">Fetching IP Geolocation data is an awesome workaround to not having a location pop-up to allow or block location data from a user. Get someone\u2019s location information fairly accurately without bombarding them with a pop-up to accept.\u00a0<\/span><span style=\"font-weight: 400;\">What you can do with this data is record the zip codes or postal codes of users and then make a segment of people from certain postal codes of zip codes that are actually the service areas of your business. You can use that data for popular blog posts to see if you\u2019re getting geographically likely to use\/hire your business\/client\u2019s business, based on the areas you serve or if you\u2019re just getting traffic for the sake of traffic.\u00a0<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">What else should you do with Google Tag Manager?<\/span><\/h4>\n<p><strong>Use events to record form fills.<\/strong><br \/>\n<span style=\"font-weight: 400;\">Ye olden days of the internet you would fill out a form and go to a thank you page, but you end up sending people to a thank you page and they end up hoarding them in their browser forever and you end up with extra sessions in your reporting, and goals being recorded that aren\u2019t actually goals. Destination goals are horrible for a number of different reasons. If you have form fills go to GA and it\u2019s already built into Tag Manager then you can choose to record it as a goal in Tag Manager.<\/span><strong>Use the same \u201ctrigger\u201d for multiple destinations.\u00a0<\/strong><br \/>\n<span style=\"font-weight: 400;\">For example you run Facebook ads and you want to record conversions from Facebook every time someone fills out a form. It\u2019s triggering based on the exact same metrics with the same event with no additional code needed.<\/span><img decoding=\"async\" src=\"https:\/\/whitespark.ca\/wp-content\/uploads\/2024\/06\/GTM-Facbeook.png\" alt=\"\" width=\"\" height=\"\" \/><strong>Get a better understanding of how visitors use your site.<\/strong><br \/>\n<span style=\"font-weight: 400;\">You can record events for things like, does anyone see calls-to-action? Did your newsletter form pop-up? And what percentage of people that saw the form actually filled in the form?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The other problem with GA is that it records conversions based on sessions, not users. Last time Dana checked, users buy stuff not sessions. &#x1f923;\u00a0<\/span><\/p>\n<p><strong>Here\u2019s some examples of stuff you could include:<\/strong><img decoding=\"async\" src=\"https:\/\/whitespark.ca\/wp-content\/uploads\/2024\/06\/GTM-In-Action.png\" alt=\"\" width=\"\" height=\"\" \/><span style=\"font-weight: 400;\">Link to an intranet, link to content, accordions with FAQ items, clicks on mailto links, or clicks on a PDF download link. All of these things are built in.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/brodieclark.com\/track-featured-snippet-chrome-google-tag-manager\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>How to Track Featured Snippets<\/strong><\/a>\u00a0<\/span><br \/>\n<span style=\"font-weight: 400;\">In Chrome, if you click on a link from featured snippets you will end up on that website and the featured snippet is highlighted in yellow. <\/span><span style=\"font-weight: 400;\">Because Google includes the information in the URL, you can grab it and save it in GA and know that people clicked it to get to your website. Here\u2019s a walk through from Brodie Clark on how to implement this:<\/span><\/p>\n<p><a href=\"https:\/\/kickpoint.ca\/digital-content-marketing-analysis\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Content Consumption &#8211; Go Beyond Pageviews<\/strong><\/a><\/p>\n<p><span style=\"font-weight: 400;\">You want to know if people are reading your content. The content consumption metric measures how long it will take someone to read the content and where the content ended; if both these things happen, the person is on the page long enough and they went to the bottom of the page where the content ends, then it\u2019s assumed that they consumed the content. <\/span><span style=\"font-weight: 400;\">This helps you see if anyone is actually reading your content or what content is the most popular and being read by people.\u00a0\u00a0<\/span><\/p>\n<h3>Pulling it All Together Into a Report<\/h3>\n<p><span style=\"font-weight: 400;\">Of course, you need to pull this together into a report. What&#8217;s the point of data if you don\u2019t do anything with it? <\/span><span style=\"font-weight: 400;\">When it comes to reporting, not everyone is going to need to know what you need to know. You can tell at a glance if you\u2019re on the right path when:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00a0Your client has a goal and you\u2019re including that information in your reporting.\u00a0<\/span>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Say what percentage you are towards that goal.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Include a projection.\u00a0\u00a0<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You shouldn\u2019t have to explain the report.\u00a0<\/span>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The report should stand on its own and not require additional explanation.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Shorter is better.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The report can be used for years to come.\u00a0<\/span>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">If you look at the report in the future, would you know what\u2019s going on? You should be able to.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The report has room to breathe.<\/span>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Who is going to be seeing it? Don\u2019t cram information in there. Leave out information that doesn\u2019t help.\u00a0<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><strong>A Few Basics For Beginners:\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Tags and Triggers work together. Triggers are something that happened (someone played a video, someone filled out a form) and tag manager is listening for this. The tag is what do I do now? The tag is sending the information to GA or Facebook.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Set up a fake Google account to play around and do things and test the two tools out. Have lots of containers and test, test, test. This is the best way to learn.\u00a0<\/span><strong>VERY IMPORTANT PSA:\u00a0<\/strong>If you are not already signed up for <a href=\"https:\/\/kickpoint.ca\/newsletter\/\" target=\"_blank\" rel=\"noopener noreferrer\">Kick Point&#8217;s weekly newsletter<\/a>, you need to stop everything you are doing and go subscribe now. It&#8217;s magical and a joy for your inbox. DO IT!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>That&#8217;s a wrap for Day 3 and our Local Search Summit is now complete!\u00a0 Our last day included talks on reputation management, Local Services Ads, LinkedIn partnerships, analytics, link building, spam-fighting and more. Today we are shining a spotlight on building strong location landing pages and how to level up your analytics. If you missed [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4136,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"0","_seopress_titles_title":"How to Create Location Landing Pages that Convert &amp; Local SEO Reporting with Google Tag Manager - Whitespark","_seopress_titles_desc":"Learn what elements your business needs to include to on your location landing pages to make them strong, and how to level up your analytics reporting by incorporating Google Tag Manager into the mix.","_seopress_robots_index":"","footnotes":""},"categories":[1],"tags":[],"classification":[],"class_list":["post-4122","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"_links":{"self":[{"href":"https:\/\/whitespark.ca\/wp-json\/wp\/v2\/posts\/4122","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/whitespark.ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/whitespark.ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/whitespark.ca\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/whitespark.ca\/wp-json\/wp\/v2\/comments?post=4122"}],"version-history":[{"count":1,"href":"https:\/\/whitespark.ca\/wp-json\/wp\/v2\/posts\/4122\/revisions"}],"predecessor-version":[{"id":4135,"href":"https:\/\/whitespark.ca\/wp-json\/wp\/v2\/posts\/4122\/revisions\/4135"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/whitespark.ca\/wp-json\/wp\/v2\/media\/4136"}],"wp:attachment":[{"href":"https:\/\/whitespark.ca\/wp-json\/wp\/v2\/media?parent=4122"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/whitespark.ca\/wp-json\/wp\/v2\/categories?post=4122"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/whitespark.ca\/wp-json\/wp\/v2\/tags?post=4122"},{"taxonomy":"classification","embeddable":true,"href":"https:\/\/whitespark.ca\/wp-json\/wp\/v2\/classification?post=4122"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}