{"id":4483,"date":"2021-09-16T16:00:17","date_gmt":"2021-09-16T16:00:17","guid":{"rendered":"https:\/\/wpmudev.whitespark.ca\/5-reasons-cant-miss-2021-local-search-summit\/"},"modified":"2024-10-28T16:04:40","modified_gmt":"2024-10-28T22:04:40","slug":"5-reasons-cant-miss-2021-local-search-summit","status":"publish","type":"post","link":"https:\/\/whitespark.ca\/blog\/5-reasons-cant-miss-2021-local-search-summit\/","title":{"rendered":"5 Reasons Small Business Owners &#038; Marketers Can&#8217;t Miss the 2021 Local Search Summit"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Small business owners and local marketers rejoice! The <\/span><a href=\"https:\/\/whitespark.ca\/local-search-summit\/\"><b>Whitespark Local Search Summit <\/b><\/a><span style=\"font-weight: 400;\">is only 11 days away. This is THE local marketing event of the year and one you won\u2019t want to miss.\u00a0<\/span><span style=\"font-weight: 400;\">Join the top minds in the industry to learn how to improve your digital marketing campaigns, increase your rankings, and get more conversions from Google\u2019s local results.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There is something for everyone at the Local Search Summit, here are five reasons why you won\u2019t want to miss this year\u2019s virtual event from September 28 &#8211; 30.\u00a0<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><a href=\"#allstar\">All Star Lineup<\/a>\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#free\"><span style=\"font-weight: 400;\">Free to Attend Live Event<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#action\"><span style=\"font-weight: 400;\">Actionable Advice<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#perks\"><span style=\"font-weight: 400;\">Fantastic Perks\u00a0<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#fun\"><span style=\"font-weight: 400;\">Fun Time\u00a0<\/span><\/a><\/li>\n<\/ol>\n<h2><span style=\"font-weight: 400;\">#1. All star lineup of 30+ influential speakers\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">You\u2019re getting expert advice from an all-star lineup of entrepreneurs, innovators, and business leaders who are sharing real-world advice and strategies that they have tested and implemented in their own companies or for clients.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">From the latest trends and research to proven case studies and experiments, these industry experts are delivering world-class content.\u00a0<\/span><\/p>\n<p><strong>Here are just a few talks that we think will make a lasting impression and get you pumped for the event:<\/strong><\/p>\n<div class=\"avatar\" style=\"float: left; width: 100px; height: 100px; margin-right: 10px; margin-bottom: 10px;\"><img loading=\"lazy\" decoding=\"async\" class=\"thumbnail photo aligncenter wp-image-78063 size-full\" style=\"float: left;\" src=\"https:\/\/whitespark.ca\/wp-content\/uploads\/2024\/06\/Sam-Oh.jpg\" alt=\"\" width=\"500\" height=\"500\" \/><\/div>\n<h2>Sam Oh (<a href=\"https:\/\/ahrefs.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Ahrefs<\/a>)<\/h2>\n<h3>Content Marketing with Video: An Untapped Medium for Businesses<\/h3>\n<p><span style=\"font-weight: 400;\">Sam Oh helped Ahrefs get over 235,000 subscribers and 300,000 monthly views through video marketing. In this session, he&#8217;ll show you how to use video content to grow your business and why it&#8217;s arguably the most untapped marketing medium (especially for SEOs).<\/span><\/p>\n<div class=\"avatar\" style=\"float: left; width: 100px; height: 100px; margin-right: 10px; margin-bottom: 10px;\"><img loading=\"lazy\" decoding=\"async\" class=\"thumbnail photo aligncenter wp-image-78069 size-full\" style=\"float: left;\" src=\"https:\/\/whitespark.ca\/wp-content\/uploads\/2024\/06\/Lily-Ray.jpg\" alt=\"\" width=\"500\" height=\"500\" \/><\/div>\n<h2>Lily Ray(<a href=\"https:\/\/www.amsivedigital.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Amsive Digital<\/a>)<\/h2>\n<h3>Creative Strategies for Local Businesses to Convey Expertise, Authority, and Trust<\/h3>\n<p><span style=\"font-weight: 400;\">E-A-T (expertise, authoritativeness, and trustworthiness) is crucial for local businesses. Lily will show you creative tactics your business can use to improve its perceived E-A-T, which not only helps with SEO performance, but can improve conversions and the overall reputation of your business.<\/span><\/p>\n<div class=\"avatar\" style=\"float: left; width: 100px; height: 100px; margin-right: 10px; margin-bottom: 10px;\"><img loading=\"lazy\" decoding=\"async\" class=\"thumbnail photo aligncenter wp-image-78071 size-full\" style=\"float: left;\" src=\"https:\/\/whitespark.ca\/wp-content\/uploads\/2024\/06\/Craig-Mount.jpg\" alt=\"\" width=\"500\" height=\"500\" \/><\/div>\n<h2>Craig Mount (<a href=\"https:\/\/twitter.com\/thecraigmount\" target=\"_blank\" rel=\"noopener noreferrer\">Classy Brain<\/a>)<\/h2>\n<h3>Digital PR for SMBs: Public Relations &lt; Public Relationships<\/h3>\n<p><span style=\"font-weight: 400;\">Learn how to earn local media with the press without hiring a PR firm. In this session, Craig will go over learn how to get your business free media exposure. Drive traffic and sales, without spending money on a PR firm or advertising.<\/span><\/p>\n<div class=\"avatar\" style=\"float: left; width: 100px; height: 100px; margin-right: 10px; margin-bottom: 10px;\"><img loading=\"lazy\" decoding=\"async\" class=\"thumbnail photo aligncenter wp-image-78073 size-full\" style=\"float: left;\" src=\"https:\/\/whitespark.ca\/wp-content\/uploads\/2024\/06\/A-Jordan.jpg\" alt=\"\" width=\"500\" height=\"500\" \/><\/div>\n<h2>Amanda Jordan (<a href=\"https:\/\/locomotive.agency\/\" target=\"_blank\" rel=\"noopener noreferrer\">Locomotive Agency<\/a>)<\/h2>\n<h3>Awesome and Actionable GMB Audits<\/h3>\n<p><span style=\"font-weight: 400;\">Competitor GMB audits should be more than informative, they should be action-packed! During this presentation, Amanda will show you how to identify competitor strengths and weaknesses and use them to your advantage.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">#2. You can attend the live event for FREE!<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">We\u2019ve made this event accessible to anyone interested in learning more about local search marketing. <\/span><span style=\"font-weight: 400;\">You can attend all 3 days of the live virtual event for FREE (if you missed your chance to attend the live event for free, you can still access all of the amazing content with our <a href=\"https:\/\/whitespark.ca\/local-search-summit\/\">video bundle<\/a>)<\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The Summit is September 28 &#8211; 30 from 9 a.m. &#8211; 5 p.m. (Eastern Standard Time).\u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Your free pass gives you access to all live sessions.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It\u2019s virtual, so you can attend from anywhere.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If your schedule prevents you from committing to the live event, you can <a href=\"https:\/\/account.whitespark.ca\/billing\/local-search-summit-video-bundle\/subscribe\"><strong>get our video bundle <\/strong><\/a><\/span><b>($199) <\/b><span style=\"font-weight: 400;\">which gives you full access to video recordings of all sessions from this year\u2019s event, plus all 2020 recordings. Not only can you watch the talks on your own schedule, you can share them with your marketing team and use the content as an internal educational resource and further improve your digital marketing campaigns.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">#3. Get actionable advice that can have a positive impact on your business and your client\u2019s businesses\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">At Whitespark\u2019s Local Search Summit you will:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Learn what\u2019s working in local search marketing and discover where to invest more time to help drive growth.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Hear the latest research and gain insights from proven strategies.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Get actionable advice and takeaways that you can apply to your own business.\u00a0<\/span><\/li>\n<\/ul>\n<p><strong>Here\u2019s a sneak peek from a few of our sessions:<\/strong><span style=\"font-weight: 400;\">Joel Klettke &#8211; <em>The Total Idiot&#8217;s Guide to High-Converting Copy<\/em><\/span><span style=\"font-weight: 400;\">Dev Basu &#8211; <em>The 9 Systems Every Agency Needs to Grow and Scale<\/em><\/span><span style=\"font-weight: 400;\"> Navah Hopkins &#8211; <\/span><br \/>\n<span style=\"font-weight: 400;\"><em>Winning With Local Service Ads<\/em><\/span><span style=\"font-weight: 400;\">Did you miss out on last year\u2019s event? Lucky for you the content from 2020 is still relevant today &#8211; it is actionable advice that keeps on giving. Discover last year\u2019s content with our <a href=\"https:\/\/whitespark.ca\/blog\/wlss-day-1\/\">Day 1,<\/a> <a href=\"https:\/\/whitespark.ca\/blog\/wlss-day-2\/\">Day 2<\/a>, and <a href=\"https:\/\/whitespark.ca\/blog\/wlss-day-3\/\"> Day 3<\/a> spotlight blog posts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don&#8217;t just take our word for it &#8211; hear how the 2020 Local Search Summit helped Craig Willeford improve his small business:<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">#4. Sweet perks, giveaways, and offers\u00a0\u00a0\u00a0\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">When you attend the Local Search Summit you get access to special offers from our speakers and sponsors and are entered in a chance to win various giveaways.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You could win a 1-hour one-to-one consultation with one of these incredible experts:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Consultation with <a href=\"https:\/\/summit.whitespark.ca\/speakers\/nadya-khoja\/\">Nadya Khoja<\/a>\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">SEO Consultation\/Q&amp;A Call with <a href=\"https:\/\/summit.whitespark.ca\/speakers\/aleyda-solis\/\">Aleyda Solis<\/a><\/span><\/li>\n<li><span style=\"font-weight: 400;\">SEO\/E-Commerce Consultation &amp; Q&amp;A Call with <a href=\"https:\/\/summit.whitespark.ca\/speakers\/kevin-kapezi\/\">Kevin Kapezi<\/a><\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Every attendee can take advantage of these offers:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"><a href=\"https:\/\/dashthis.com\/local-search-summit\/?utm_source=whitespark&amp;utm_campaign=summit&amp;utm_content=perks\">Get 10 reporting dashboards for 60 days from DashThis<\/a>. Automate your marketing reports, track all your newly implemented strategies from the event, and save time. <\/span><\/li>\n<li><span style=\"font-weight: 400;\">Get a <a href=\"https:\/\/askfortransparency.com\/?utm_source=whitespark&amp;utm_campaign=summit&amp;utm_content=freebie\">Free Transparency Report<\/a> and discover which businesses are using fake positive reviews to game Google Maps for their benefit.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Remember you can take advantage of the Summit content and use the session recordings and accompanying slide decks as an internal resource for your local marketing and SEO team when you <a href=\"https:\/\/account.whitespark.ca\/billing\/local-search-summit-video-bundle\/subscribe\">buy the video bundle<\/a>. Not only do you get access to all 2021 recordings, as a bonus you will get the 2020 recordings as well. <\/span><\/p>\n<h2><span style=\"font-weight: 400;\">#5. Fun, fun, fun<\/span><\/h2>\n<blockquote><p><span style=\"font-weight: 400;\">\u201cImagine the insights you will gain, so if you don&#8217;t attend,<\/span><\/p>\n<p><span style=\"font-weight: 400;\">you&#8217;ll be sad you missed out!\u201d\u00a0<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">This year we\u2019ve added a sprinkling of fun to the agenda. Watch as Dana DiTomaso, Greg Gifford, and Joy Hawkins battle each other in our Local SEO Jeopardy and find out who will reign as the SEOpardy champion. Take a break from taking notes and play a round of virtual BINGO with fellow attendees.\u00a0<\/span><img decoding=\"async\" src=\"https:\/\/whitespark.ca\/wp-content\/uploads\/2024\/06\/Seopardy.png\" alt=\"\" width=\"\" height=\"\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Small business owners and local marketers rejoice! The Whitespark Local Search Summit is only 11 days away. This is THE local marketing event of the year and one you won\u2019t want to miss.\u00a0Join the top minds in the industry to learn how to improve your digital marketing campaigns, increase your rankings, and get more conversions [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4490,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"0","_seopress_titles_title":"","_seopress_titles_desc":"Small business owners and local marketers rejoice! The Whitespark local search summit is only 11 days away. This is THE local marketing event of 2021, here are 5 reasons you won&#039;t want to miss it.","_seopress_robots_index":"","footnotes":""},"categories":[1],"tags":[],"classification":[],"class_list":["post-4483","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"_links":{"self":[{"href":"https:\/\/whitespark.ca\/wp-json\/wp\/v2\/posts\/4483","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/whitespark.ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/whitespark.ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/whitespark.ca\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/whitespark.ca\/wp-json\/wp\/v2\/comments?post=4483"}],"version-history":[{"count":1,"href":"https:\/\/whitespark.ca\/wp-json\/wp\/v2\/posts\/4483\/revisions"}],"predecessor-version":[{"id":4489,"href":"https:\/\/whitespark.ca\/wp-json\/wp\/v2\/posts\/4483\/revisions\/4489"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/whitespark.ca\/wp-json\/wp\/v2\/media\/4490"}],"wp:attachment":[{"href":"https:\/\/whitespark.ca\/wp-json\/wp\/v2\/media?parent=4483"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/whitespark.ca\/wp-json\/wp\/v2\/categories?post=4483"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/whitespark.ca\/wp-json\/wp\/v2\/tags?post=4483"},{"taxonomy":"classification","embeddable":true,"href":"https:\/\/whitespark.ca\/wp-json\/wp\/v2\/classification?post=4483"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}