{"id":4496,"date":"2021-09-29T12:00:21","date_gmt":"2021-09-29T12:00:21","guid":{"rendered":"https:\/\/wpmudev.whitespark.ca\/2021-wlss-day-1\/"},"modified":"2024-10-28T16:04:39","modified_gmt":"2024-10-28T22:04:39","slug":"2021-wlss-day-1","status":"publish","type":"post","link":"https:\/\/whitespark.ca\/blog\/2021-wlss-day-1\/","title":{"rendered":"2021 Local Search Summit – Day 1 Tips & Insights"},"content":{"rendered":"

Day 1 of the 2021 Local Search Summit is complete. 🔥 Today’s sessions covered the whole gamut of local search marketing advice. We’re sharing takeaways, advice, or a tip for each talk. If you couldn’t make it to the event, you can still get all the recordings with our video bundle. Don’t miss our Day 2<\/strong><\/a> & Day 3<\/a> <\/strong>recap posts as well.\u00a0<\/span><\/p>\n

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  1. Darren Shaw<\/span><\/a><\/li>\n
  2. Rand Fishkin<\/span><\/a><\/li>\n
  3. Nadya Khoja<\/span><\/a><\/li>\n
  4. Amanda Jordan<\/span><\/a><\/li>\n
  5. Sam Oh<\/span><\/a><\/li>\n
  6. Aleyda Solis<\/span><\/a><\/li>\n
  7. Crystal Carter<\/span><\/a><\/li>\n
  8. Craig Mount<\/span><\/a><\/li>\n
  9. Navah Hopkins<\/span><\/a><\/li>\n
  10. David Mihm<\/span><\/a><\/li>\n
  11. Tomas Acuna, Allie Margeson, Nick Pierno<\/span><\/a><\/li>\n<\/ol>\n

    Read t<\/span>he full 2021 Local Search Ranking Factors Study<\/strong> <\/a>\u00a0to learn more about what is working and not working for local SEO’s.<\/span><\/p>\n

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    Darren Shaw (Whitespark<\/a>)<\/h2>\n

    2021 Local Search Ranking Factors<\/h3>\n

    There were many noteworthy findings in this year’s data. We’ll highlight a couple of them here, and we’ll be publishing the complete 2021 Local Search Ranking Factors results and Analysis soon.<\/span>\"\"A significant insight from this year’s results is that it appears that the impact of proximity to searcher seems to have been dialed down by Google. Darren encouraged the audience to check their own search results to confirm that they’re seeing the same.<\/span>\"\"Spam fighting has also seen a decline in importance, even though it was a hot new tactic back in the 2020 survey results. What’s the quickest way to the #1 ranking spot when you’re currently ranking #3? Easy, just report and remove those two spammers above you.<\/span><\/p>\n

    But the experts have changed their tune in 2021. What used to be a quick win has become increasingly ineffective, leaving local SEOs frustrated and giving up on this strategy to focus on other tactics.<\/span>\"\"<\/p>\n

    \"\"<\/div>\n

    Rand Fishkin (Sparktoro<\/a>)<\/h2>\n

    Don’t Just Wait for Customers to Google You. Go Find Them!<\/h3>\n

    You cannot build a competitive advantage exclusively from Google & Facebook. The median (not average) across all industries for average Facebook engagement\/post (by follower) is 0.09% in 2021 [source: Rival IQ].<\/span><\/p>\n

    As an early stage business or a small business you can build brand awareness through “Influence Marketing.” Discover your audience’s sources of influence blogs, websites, social accounts, podcasts, newsletters, forums, events, etc., and market through and with them in ways that resonate.<\/span><\/p>\n

    Your goal is to find a marketing flywheel that works for you, so that you:<\/span><\/p>\n