{"id":4587,"date":"2021-10-01T14:36:43","date_gmt":"2021-10-01T14:36:43","guid":{"rendered":"https:\/\/wpmudev.whitespark.ca\/2021-wlss-day-3\/"},"modified":"2024-10-28T16:04:38","modified_gmt":"2024-10-28T22:04:38","slug":"2021-wlss-day-3","status":"publish","type":"post","link":"https:\/\/whitespark.ca\/blog\/2021-wlss-day-3\/","title":{"rendered":"2021 Local Search Summit – Day 3 Action Items & Recommendations"},"content":{"rendered":"

The #WLSS is officially complete and our final event day covered E-A-T, Google Justifications, reports, effective copywriting and more. We opened the day discussing Diversity and Inclusion in Digital Marketing<\/strong> – this is a very important topic. We implore to download the guide below to learn more.\u00a0<\/span><\/p>\n

If you missed out on the event but would like to get access to all of the recordings, simply click the button below and sign up for our Video Bundle. You can also catch up on the content through our Day 1<\/strong><\/a> & Day 2<\/a> <\/strong>recap posts.\u00a0<\/span> Jump right into content from your favourite Day 3 speakers:<\/span><\/p>\n

1. Areej AbuAli, Rejoice Ojiaku & Shani Gwin<\/a><\/span>
\n2. Kevin Kapezi<\/a><\/span>
\n3. Lily Ray<\/a><\/span>
\n4. Claire Carlile<\/a><\/span>
\n5. Joel Klettke<\/a><\/span>
\n6. Susan Staupe<\/a><\/span>
\n7. Joy Hawkins<\/a><\/span>
\n8. Rachel Anderson<\/a><\/span>
\n9. Noah Learner<\/a><\/span>
\n10. Dani Owens<\/a><\/span>
\n11. Jason Brown & Ben Fisher<\/a>
\n12. Greg Gifford<\/a><\/span><\/span><\/p>\n

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Areej AbuAli (Women in Tech SEO<\/a>)<\/h2>\n
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Rejoice Ojiaku (B-Digital UK<\/a>)<\/h2>\n
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Shani Gwin (Gwin Communications<\/a>)<\/h2>\n

Diversity and Inclusion in Digital Marketing<\/h2>\n

What Does Representation in Digital Marketing Mean to You?<\/b><\/h3>\n

Rejoice:<\/strong> “Representation to me is normality.<\/strong> Where I go to work, what I do should be reflective of my actual day view, I want an actual life view. If we\u2019re working in a media or advertising company, the content we put out should be reflective of people\u2019s realities and not just the realities of white people. It should represent the worldview of everybody. It’s not just seeing the one black person at work, it\u2019s also seeing multiple black people, multiple Asian people, and multiple people of different nationalities\/races. I should be able to see that wherever I go, including work. That\u2019s what representation is for a lot of people.”<\/span><\/p>\n

Shani:<\/strong> “When I talk to a lot of our staff or our team, they always say, I didn\u2019t know I was supposed to be looking for me until I started working here. That speaks out. I don\u2019t even have words for that. Yes, you are supposed to look for you, because we are part of the society too. We can do things just as great if not better. My hope is that people start looking at ways to decolonize how they hire people, and look beyond AI\/screening that they have.<\/strong> There\u2019s some really, really incredible people waiting to be hired and contributing to the team.”<\/span><\/p>\n

Areej:<\/strong> “A lot of it comes down to diversity of thinking. If your leadership team all looks the same <\/strong>– digital marketing is such a creative industry – how are you going to have that creativity and diversity when it comes to making decisions? <\/strong>When it comes to producing those campaigns? For me representation is just being able to look up to people who are in roles that I would love to be in one day, and be inspired and motivated that I could be there because there are people who look like me who\u2019ve made it there.”<\/span>Download the Diversity and Inclusion Guide<\/strong><\/a> that accompanies this talk. The guide incorporates the ideas shared by Areej, Rejoice, and Shani to help you create an inclusive workplace, plus suggested resources to help you take action to Listen, Watch, Learn, and Commit to Change.<\/span>What can companies do to become more diverse and to support a more diverse workforce?<\/b><\/p>\n