{"id":4742,"date":"2022-12-16T11:11:13","date_gmt":"2022-12-16T11:11:13","guid":{"rendered":"https:\/\/wpmudev.whitespark.ca\/new-take-your-competitive-analysis-to-the-next-level\/"},"modified":"2024-10-28T16:03:19","modified_gmt":"2024-10-28T22:03:19","slug":"new-take-your-competitive-analysis-to-the-next-level","status":"publish","type":"post","link":"https:\/\/whitespark.ca\/blog\/new-take-your-competitive-analysis-to-the-next-level\/","title":{"rendered":"NEW! Take Your Competitive Analysis to the Next Level"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Say hello to the new competitive analysis features of our Local Rank Tracker!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With our updated software, for each competitor you can:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">See what categories they are using<\/span><\/li>\n<li><span style=\"font-weight: 400;\">See how many photos they have<\/span><\/li>\n<li><span style=\"font-weight: 400;\">See their review ratings and number of reviews<\/span><\/li>\n<li><span style=\"font-weight: 400;\">See their UTM tags<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">And for all the spam-fighters out there, you can:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Identify competitors that are keyword-stuffing their business name<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Identify businesses located at virtual offices<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">And you can see this data for the top 100 ranking businesses for EVERY keyword you&#8217;re tracking!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Additionally, all of this data can be downloaded as a spreadsheet for you to slice, dice, and analyze however you want.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Take a look at this new video, where\u00a0I demonstrate the competitive advantages that these new features will give you.<\/span><iframe loading=\"lazy\" width=\"100%\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/R8qWmOdKYOI\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>Take your competitive analysis to the next level with the <a style=\"text-decoration: underline;\" href=\"https:\/\/whitespark.ca\/local-rank-tracker\/\">Whitespark Local Rank Tracker!<\/a><\/p>\n<h2>Video Transcript<\/h2>\n<p><span style=\"font-weight: 400;\">Hey everybody!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We just launched some really exciting new competitive analysis features in the Whitespark Local Rank Tracker. Check it out!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you go to the Maps view, you can see what categories your competitors are using, how many photos they have, you can check out their reviews \u2013 lots of great competitive analysis data.<\/span><img decoding=\"async\" src=\"https:\/\/whitespark.ca\/wp-content\/uploads\/2024\/06\/image.png\" alt=\"\" width=\"\" height=\"\" \/><span style=\"font-weight: 400;\">This becomes particularly powerful when you use the<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><i><span style=\"font-weight: 400;\">Export results <\/span><\/i><span style=\"font-weight: 400;\">button.<\/span><img decoding=\"async\" src=\"https:\/\/whitespark.ca\/wp-content\/uploads\/2024\/06\/button.png\" alt=\"\" width=\"\" height=\"\" \/><span style=\"font-weight: 400;\">This button will allow you to bring up all the competitors in a spreadsheet and you can do all kinds of really cool things there.<\/span><\/p>\n<h3><strong>Identify additional categories for your business<\/strong><\/h3>\n<p><img decoding=\"async\" src=\"https:\/\/whitespark.ca\/wp-content\/uploads\/2024\/06\/image-1.png\" alt=\"\" width=\"\" height=\"\" \/><span style=\"font-weight: 400;\">Let\u2019s say you have a law firm, and your only business category is \u201cattorney.\u201d If you scroll through the \u201ccategories\u201d column,\u00a0 you will see that a lot of your competitors are using additional categories, which you can add to your listing as well.<\/span><\/p>\n<h3><strong>See which of your competitors have the most reviews<\/strong><\/h3>\n<p><img decoding=\"async\" src=\"https:\/\/whitespark.ca\/wp-content\/uploads\/2024\/06\/image-2.png\" alt=\"\" width=\"\" height=\"\" \/><span style=\"font-weight: 400;\">You can sort by number of reviews, largest to smallest, and see which of your competitors have the most reviews.<\/span><\/p>\n<h3><strong>See which of your competitors are taking full advantage of their GBPs <\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Do this by sorting by total photos, largest to smallest. That&#8217;ll help you see which of your competitors are pumping out a lot of photos. The ones with the most photos are probably doing a bunch of other useful things: they&#8217;re seeding their Q&amp;A, they&#8217;re posting Google Posts\u2026<\/span><img decoding=\"async\" src=\"https:\/\/whitespark.ca\/wp-content\/uploads\/2024\/06\/image-3.png\" alt=\"\" width=\"\" height=\"\" \/><span style=\"font-weight: 400;\">This helps you to zoom in on the competitors that are taking advantage of their Google Business Profile, so you can learn from them.<\/span><\/p>\n<h3><strong>See which of your competitors are doing good SEO work on their websites<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Look through the URL field to see which of your competitors are using UTM tags. If they&#8217;re using UTM tags, it&#8217;s very likely that they&#8217;re also doing great SEO on their website. These would be websites you want to take a closer look at.<\/span><img decoding=\"async\" src=\"https:\/\/whitespark.ca\/wp-content\/uploads\/2024\/06\/image-4.png\" alt=\"\" width=\"\" height=\"\" \/><\/p>\n<h3><strong>Fight spam<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">You can filter the name column by a keyword, so you can identify businesses that are stuffing keywords into their business name.<\/span><img decoding=\"async\" src=\"https:\/\/whitespark.ca\/wp-content\/uploads\/2024\/06\/image-5.png\" alt=\"\" width=\"\" height=\"\" \/><\/p>\n<h3><strong>Identify businesses that are using a virtual office<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Finally, shout out to Dylan on our SEO services team for identifying this super valuable use of the spreadsheet as well. You can sort by the address field to identify multiple businesses located at the same address. This can help you see which ones are using a virtual office.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, here you can see a whole bunch of these elder care facilities all located at 610 Old York Rd.<\/span><img decoding=\"async\" src=\"https:\/\/whitespark.ca\/wp-content\/uploads\/2024\/06\/image-6.png\" alt=\"\" width=\"\" height=\"\" \/><span style=\"font-weight: 400;\">I can then copy the address, take a look at it in Google, and see this is a virtual office: we&#8217;ve got Davinci Virtual, Office space for rent, Regus&#8230; This is a virtual office, and there&#8217;s no way there are 15 different elder care facilities all located there.<\/span><span style=\"font-weight: 400;\">I hope you find these new features as helpful as I do. If you have a Whitespark Local Rank Tracker account, log in and check them out. And if you don&#8217;t have an account yet, you can sign up today!<\/span>Take your competitive analysis to the next level with the <a style=\"text-decoration: underline;\" href=\"https:\/\/whitespark.ca\/local-rank-tracker\/\">Whitespark Local Rank Tracker!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Say hello to the new competitive analysis features of our Local Rank Tracker! With our updated software, for each competitor you can: See what categories they are using See how many photos they have See their review ratings and number of reviews See their UTM tags And for all the spam-fighters out there, you can: [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4745,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"0","_seopress_titles_title":"%%title%% %%page%%","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[1],"tags":[],"classification":[],"class_list":["post-4742","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"_links":{"self":[{"href":"https:\/\/whitespark.ca\/wp-json\/wp\/v2\/posts\/4742","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/whitespark.ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/whitespark.ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/whitespark.ca\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/whitespark.ca\/wp-json\/wp\/v2\/comments?post=4742"}],"version-history":[{"count":1,"href":"https:\/\/whitespark.ca\/wp-json\/wp\/v2\/posts\/4742\/revisions"}],"predecessor-version":[{"id":4751,"href":"https:\/\/whitespark.ca\/wp-json\/wp\/v2\/posts\/4742\/revisions\/4751"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/whitespark.ca\/wp-json\/wp\/v2\/media\/4745"}],"wp:attachment":[{"href":"https:\/\/whitespark.ca\/wp-json\/wp\/v2\/media?parent=4742"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/whitespark.ca\/wp-json\/wp\/v2\/categories?post=4742"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/whitespark.ca\/wp-json\/wp\/v2\/tags?post=4742"},{"taxonomy":"classification","embeddable":true,"href":"https:\/\/whitespark.ca\/wp-json\/wp\/v2\/classification?post=4742"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}