{"id":4753,"date":"2022-12-19T14:18:04","date_gmt":"2022-12-19T14:18:04","guid":{"rendered":"https:\/\/wpmudev.whitespark.ca\/interesting-service-areas-case-study\/"},"modified":"2024-10-28T16:03:18","modified_gmt":"2024-10-28T22:03:18","slug":"interesting-service-areas-case-study","status":"publish","type":"post","link":"https:\/\/whitespark.ca\/blog\/interesting-service-areas-case-study\/","title":{"rendered":"Interesting Case Study on Service Areas"},"content":{"rendered":"<p><strong>I WAS WRONG &#x1f61e;<\/strong><\/p>\n<p>The conclusions I came to in this video &amp; post are INCORRECT. It wasn&#8217;t the service areas impacting the rankings.<\/p>\n<p><a href=\"https:\/\/whitespark.ca\/blog\/2023-do-service-areas-impact-rankings-for-local-seo\/\">Take a look at my update post<\/a> to learn what it was!<span style=\"font-weight: 400;\">Local SEO experts have commonly believed that setting service areas on your Google Business Profile has no impact on rankings. This was also voted one of the top 10 myths in the Local Search Ranking Factors survey.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, I recently came across some evidence that setting service areas might have an effect on rankings. Watch my video below to learn more.<\/span><iframe loading=\"lazy\" width=\"100%\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/yoLwX-_6N58\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<h2>Video Transcript<\/h2>\n<p><span style=\"font-weight: 400;\">It&#8217;s commonly believed that setting the service areas in your Google Business Profile has no impact on ranking. It actually comes in as #7 on the Local Search Ranking Factor Myths, and I even made a video making fun of people that believe this myth.<\/span><img decoding=\"async\" src=\"https:\/\/whitespark.ca\/wp-content\/uploads\/2024\/06\/unrelated-categories-added-2.jpg\" alt=\"\" width=\"\" height=\"\" \/><span style=\"font-weight: 400;\">But wait a dang minute, because something interesting has recently surfaced that is making me question this.<\/span><img decoding=\"async\" src=\"https:\/\/whitespark.ca\/wp-content\/uploads\/2024\/06\/Screenshot-2022-12-19-at-16.29.10.png\" alt=\"\" width=\"\" height=\"\" \/>Would you like to track your rankings this easily? Try the\u00a0<a style=\"text-decoration: underline;\" href=\"https:\/\/whitespark.ca\/local-rank-tracker\/\">Whitespark Local Rank Tracker!<\/a><span style=\"font-weight: 400;\">So, Jimmy sends me this tweet back on October 30th, and says that he and his wife have a Christmas light installation business: \u201cOur service area includes half of our county and half of the county to the north of us. I thought I&#8217;d try displaying our home address. Instant drop in all the geos more than 15 miles away.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Very interesting. Let me explain in more detail what&#8217;s happening here.<\/span><img decoding=\"async\" src=\"https:\/\/whitespark.ca\/wp-content\/uploads\/2024\/06\/Do-Service-Areas-Impact-Ranking-YouTube-FINAL.mp4.00_01_38_25.jpg\" alt=\"\" width=\"\" height=\"\" \/><span style=\"font-weight: 400;\">His actual business is registered down in Saratoga Springs, which is not overly populated. As a business that installs Christmas lights, he actually cares to drive more traffic in the larger areas to the north: South Jordan, Draper, Lehi.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What happened was, he previously did not have his address visible on the listing. Then he turned the address on, and his rankings dropped! After a couple weeks, he said \u201cwell, this isn&#8217;t working,\u201d and decided to hide his address again.<\/span><img decoding=\"async\" src=\"https:\/\/whitespark.ca\/wp-content\/uploads\/2024\/06\/unrelated-categories-added-1.jpg\" alt=\"\" width=\"\" height=\"\" \/>This example shows why you want to track your rankings in a tool like the <a style=\"text-decoration: underline;\" href=\"https:\/\/whitespark.ca\/local-rank-tracker\/\">Whitespark Local Rank Tracker<\/a><span style=\"font-weight: 400;\">As soon as he hid his address, boom, all his rankings in those service areas popped back up.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, this is the very first evidence that I&#8217;ve ever seen that setting service areas on your Google Business Profile has any impact on rankings whatsoever, so I&#8217;m very excited.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you have a service area business that you could test, or if you\u2019ve already seen this phenomenon on your Google Business Profiles, please let me know. I would love to see more evidence around this. This is new information for the local search industry and we would\u00a0 just love to have more data around it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Alright, see you next time.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I WAS WRONG &#x1f61e; The conclusions I came to in this video &amp; post are INCORRECT. It wasn&#8217;t the service areas impacting the rankings. Take a look at my update post to learn what it was!Local SEO experts have commonly believed that setting service areas on your Google Business Profile has no impact on rankings. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4754,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"0","_seopress_titles_title":"","_seopress_titles_desc":"Interesting new case study on service areas. What is going on?","_seopress_robots_index":"","footnotes":""},"categories":[1],"tags":[],"classification":[],"class_list":["post-4753","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"_links":{"self":[{"href":"https:\/\/whitespark.ca\/wp-json\/wp\/v2\/posts\/4753","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/whitespark.ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/whitespark.ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/whitespark.ca\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/whitespark.ca\/wp-json\/wp\/v2\/comments?post=4753"}],"version-history":[{"count":1,"href":"https:\/\/whitespark.ca\/wp-json\/wp\/v2\/posts\/4753\/revisions"}],"predecessor-version":[{"id":4758,"href":"https:\/\/whitespark.ca\/wp-json\/wp\/v2\/posts\/4753\/revisions\/4758"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/whitespark.ca\/wp-json\/wp\/v2\/media\/4754"}],"wp:attachment":[{"href":"https:\/\/whitespark.ca\/wp-json\/wp\/v2\/media?parent=4753"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/whitespark.ca\/wp-json\/wp\/v2\/categories?post=4753"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/whitespark.ca\/wp-json\/wp\/v2\/tags?post=4753"},{"taxonomy":"classification","embeddable":true,"href":"https:\/\/whitespark.ca\/wp-json\/wp\/v2\/classification?post=4753"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}