{"id":4767,"date":"2023-01-20T15:10:39","date_gmt":"2023-01-20T15:10:39","guid":{"rendered":"https:\/\/wpmudev.whitespark.ca\/free-keyword-research-tool-for-local-seo\/"},"modified":"2024-10-28T16:03:17","modified_gmt":"2024-10-28T22:03:17","slug":"free-keyword-research-tool-for-local-seo","status":"publish","type":"post","link":"https:\/\/whitespark.ca\/blog\/free-keyword-research-tool-for-local-seo\/","title":{"rendered":"STOP Ignoring This Free Keyword Research Tool For Local SEO"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Very few businesses take advantage of the Searches Breakdown feature in the Performance section of their Google Business Profile, which is a shame because this tool is incredibly valuable and FREE.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, I decided to make this video outlining all the reasons why this feature is useful, and the best ways to use it for improving your local SEO. At the end, I share an awesome hack to make everything easier.<\/span><iframe loading=\"lazy\" width=\"100%\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/SpjKvhB28g4\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<h2>Video Transcript<\/h2>\n<p><span style=\"font-weight: 400;\">Hey, there&#8217;s a free and awesome keyword research tool for local, but many businesses and SEOs are completely ignoring this. It&#8217;s the \u201cSearches breakdown\u201d feature in the Google Business Profile\u2019s performance section.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">How to find this data<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">So, if you click on the Performance section of your GBP and scroll down, you can see all of these keywords that your Google Business Profile is ranking for. If I click \u201cSee more\u201d I get a whole list of them.<\/span><img decoding=\"async\" src=\"https:\/\/whitespark.ca\/wp-content\/uploads\/2024\/06\/Untitled-11.jpg\" alt=\"\" width=\"\" height=\"\" \/><img decoding=\"async\" src=\"https:\/\/whitespark.ca\/wp-content\/uploads\/2024\/06\/Untitled-10.jpg\" alt=\"\" width=\"\" height=\"\" \/><span style=\"font-weight: 400;\">This is one of my favorite keyword research tools. You get to see the keywords that your business is ranking for in the local results, and you can see how often you&#8217;re appearing for these terms.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, I know you can get keyword data out of Google Search Console, but that is related to searches for your website. However, a lot of people in the local search results never click on websites, they just browse the local results. Therefore, this is a treasure trove of data specifically for local that many business owners and SEO&#8217;s are completely sleeping on.<\/span><img decoding=\"async\" src=\"https:\/\/whitespark.ca\/wp-content\/uploads\/2024\/06\/Screenshot-2023-01-19-at-8.57.01-AM.png\" alt=\"\" width=\"\" height=\"\" \/><span style=\"font-weight: 400;\">And every time I look at this data, I&#8217;m always surprised to see really fun keywords in here. Like, who knew that the Whitespark listing ranked for \u201cgoogle candada\u201d or that we rank for \u201ckitchen 2020 software\u201d.<\/span><img decoding=\"async\" src=\"https:\/\/whitespark.ca\/wp-content\/uploads\/2024\/06\/Untitled-09.jpg\" alt=\"\" width=\"\" height=\"\" \/><img decoding=\"async\" src=\"https:\/\/whitespark.ca\/wp-content\/uploads\/2024\/06\/Untitled-08.jpg\" alt=\"\" width=\"\" height=\"\" \/><span style=\"font-weight: 400;\">It\u2019s also cool to be able to see when your business ranks for competitors\u2019 business names.<\/span><img decoding=\"async\" src=\"https:\/\/whitespark.ca\/wp-content\/uploads\/2024\/06\/Untitled-07.jpg\" alt=\"\" width=\"\" height=\"\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">How to use this data<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">So, how do you actually use this data? It&#8217;s incredibly valuable to identify optimization opportunities and to trigger content ideas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Of course, you want to use this on your website. You can create new service pages related to some of the terms you see; and you can optimize the content of your location landing pages with some of these terms, so add those terms to your title tags.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can also use it on your Google Business Profile. Sometimes you might say \u201coh, I should create a new Q&amp;A question about some of these terms.\u201d Or you can integrate some of these new terms that you&#8217;re seeing into your Google Products section, into your Google posts, maybe even into your description.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There&#8217;s huge value in that because when a customer is searching for something, they will see that topic appear multiple times on your profile: they know you do that thing, you&#8217;re good at that thing,\u00a0 you like to talk about that thing. And it makes them think: \u201coh, this is the company that can help me with this specific problem that I have.\u201d<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">How to export the data into a spreadsheet<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Alright, now let me show you a cool trick that you can use to export all of this data into a spreadsheet.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">First you have to install this Chrome extension called Table Capture.<\/span><img decoding=\"async\" src=\"https:\/\/whitespark.ca\/wp-content\/uploads\/2024\/06\/Untitled-06.jpg\" alt=\"\" width=\"\" height=\"\" \/><span style=\"font-weight: 400;\">Second, if you take a keyword list like this, you can right-click on one of the terms, go to \u201ctable capture\u201d, and you&#8217;ll see that it pulls it in.<\/span><img decoding=\"async\" src=\"https:\/\/whitespark.ca\/wp-content\/uploads\/2024\/06\/Untitled-05.jpg\" alt=\"\" width=\"\" height=\"\" \/><span style=\"font-weight: 400;\">Third, you click \u201cParent element\u201d. Now the whole table is selected.<\/span><img decoding=\"async\" src=\"https:\/\/whitespark.ca\/wp-content\/uploads\/2024\/06\/Untitled-04.jpg\" alt=\"\" width=\"\" height=\"\" \/><span style=\"font-weight: 400;\">Fourth, click on the Google Sheets button, and it will take you to Google Sheets. It&#8217;ll even prompt you to paste the information.<\/span><img decoding=\"async\" src=\"https:\/\/whitespark.ca\/wp-content\/uploads\/2024\/06\/Untitled-03.jpg\" alt=\"\" width=\"\" height=\"\" \/><img decoding=\"async\" src=\"https:\/\/whitespark.ca\/wp-content\/uploads\/2024\/06\/Untitled-02.jpg\" alt=\"\" width=\"\" height=\"\" \/><span style=\"font-weight: 400;\">And then you go Command+V, and boom, look at that. You have all of your keywords in one spreadsheet.<\/span><img decoding=\"async\" src=\"https:\/\/whitespark.ca\/wp-content\/uploads\/2024\/06\/Untitled-01.jpg\" alt=\"\" width=\"\" height=\"\" \/><span style=\"font-weight: 400;\">So stop ignoring this gold mine of keyword data. Go take a look at it on your profile right now and put it to good use.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">See you next time.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Very few businesses take advantage of the Searches Breakdown feature in the Performance section of their Google Business Profile, which is a shame because this tool is incredibly valuable and FREE. So, I decided to make this video outlining all the reasons why this feature is useful, and the best ways to use it for [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4770,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"0","_seopress_titles_title":"","_seopress_titles_desc":"Everything you need to know about Google&#039;s free local keyword research tool and the best ways to use it for improving your local SEO.","_seopress_robots_index":"","footnotes":""},"categories":[1],"tags":[],"classification":[],"class_list":["post-4767","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"_links":{"self":[{"href":"https:\/\/whitespark.ca\/wp-json\/wp\/v2\/posts\/4767","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/whitespark.ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/whitespark.ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/whitespark.ca\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/whitespark.ca\/wp-json\/wp\/v2\/comments?post=4767"}],"version-history":[{"count":1,"href":"https:\/\/whitespark.ca\/wp-json\/wp\/v2\/posts\/4767\/revisions"}],"predecessor-version":[{"id":4780,"href":"https:\/\/whitespark.ca\/wp-json\/wp\/v2\/posts\/4767\/revisions\/4780"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/whitespark.ca\/wp-json\/wp\/v2\/media\/4770"}],"wp:attachment":[{"href":"https:\/\/whitespark.ca\/wp-json\/wp\/v2\/media?parent=4767"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/whitespark.ca\/wp-json\/wp\/v2\/categories?post=4767"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/whitespark.ca\/wp-json\/wp\/v2\/tags?post=4767"},{"taxonomy":"classification","embeddable":true,"href":"https:\/\/whitespark.ca\/wp-json\/wp\/v2\/classification?post=4767"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}