{"id":4803,"date":"2023-12-14T13:13:47","date_gmt":"2023-12-14T13:13:47","guid":{"rendered":"https:\/\/wpmudev.whitespark.ca\/how-to-rank-for-more-keywords-with-service-pages\/"},"modified":"2024-10-28T16:02:59","modified_gmt":"2024-10-28T22:02:59","slug":"how-to-rank-for-more-keywords-with-service-pages","status":"publish","type":"post","link":"https:\/\/whitespark.ca\/blog\/how-to-rank-for-more-keywords-with-service-pages\/","title":{"rendered":"How to Rank Your Website for More Keywords with Service Pages"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">If you watch my videos, read our blog, or follow me on social media, you will already know that I&#8217;m a HUGE fan of adding additional categories to your Google Business Profile. <\/span><span style=\"font-weight: 400;\">You can apply this same local SEO advice to your website, too.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this video, I show you how you can rank your website for more keywords by adding more service pages, and I give you 4 ways you can find content inspiration for them.\u00a0<\/span><iframe loading=\"lazy\" width=\"100%\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/cRJ_CTvVMGo\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<h2>Video Transcript<\/h2>\n<p><span style=\"font-weight: 400;\">Hey! In a recent video I talked about how you could rank for more keywords by adding additional categories to your Google Business Profile. Well, the same sort of optimization opportunity exists on your website. I often see websites that are not taking advantage of this opportunity and they can be driving way more business.<\/span><\/p>\n<h3>Why comprehensive service pages are important<\/h3>\n<p><span style=\"font-weight: 400;\">So here&#8217;s an example. Shaw Legal Solutions (no, I\u2019m not related to Steven Shaw here) has three things under his practice areas section: personal injury, insurance bad faith, and Medicare compliance.<\/span><img decoding=\"async\" src=\"https:\/\/whitespark.ca\/wp-content\/uploads\/2024\/06\/Screenshot-2023-01-26-at-14.55.32-1.png\" alt=\"\" width=\"\" height=\"\" \/><span style=\"font-weight: 400;\">This is a great example of the opportunity for improvement, because personal injury has a whole realm of different keywords, service types, and types of cases that he could definitely optimize for. Afterall, people don&#8217;t always type in \u201cpersonal injury lawyer Seattle.\u201d They might look up something like \u201ccar accident lawyer Seattle\u201d or \u201cdog bite lawyer Seattle.\u201d So there are all these subterms that he&#8217;s currently not taking advantage of on his website.<\/span>Need help with your website SEO? Check out our <a href=\"https:\/\/whitespark.ca\/seo-services\/\">SEO Services<\/a>!<\/p>\n<h3><span style=\"font-weight: 400;\">How do you find all the different pages you should create?<\/span><\/h3>\n<h4><span style=\"font-weight: 400;\">1. Ask the business owner<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">One way would be to just ask the business owner. So if you are the business owner you can just list them out. If you are the SEO consultant working for the business owner, you can get on the phone with them and ask them. Get a big list of services and then create pages based off of this list.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">2. Competitive analysis<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">You can also do a little competitive analysis: search for something like \u201cSeattle personal injury lawyer,\u201d if that\u2019s what your business is, and take a look at other competitors\u2019 websites.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We can look at Davis Law Group here.<\/span><img decoding=\"async\" src=\"https:\/\/whitespark.ca\/wp-content\/uploads\/2024\/06\/Screenshot-2023-01-26-at-15.01.31-1.png\" alt=\"\" width=\"\" height=\"\" \/><span style=\"font-weight: 400;\">When you look under the case types, you see a bunch of them: drunk driving, dog bites, child injuries, insurance disputes, and if you click \u201csee all practice areas,\u201d you see an even bigger list!<\/span><img decoding=\"async\" src=\"https:\/\/whitespark.ca\/wp-content\/uploads\/2024\/06\/Screenshot-2023-01-26-at-15.03.48.png\" alt=\"\" width=\"\" height=\"\" \/><span style=\"font-weight: 400;\">Wow, look at all this list. So, there&#8217;s a whole bunch of opportunities here to build out these extra subpages.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">3. Ask ChatGPT<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">This is also a pretty good use for ChatGPT. You could say something like \u201cPlease List 30 practice areas for personal injury lawyers,\u201d and it&#8217;ll give you a pretty decent list. Chat GPT is great at this kind of thing.<\/span><img decoding=\"async\" src=\"https:\/\/whitespark.ca\/wp-content\/uploads\/2024\/06\/Screenshot-2023-01-26-at-15.05.44.png\" alt=\"\" width=\"\" height=\"\" \/><span style=\"font-weight: 400;\">Alright, so once you&#8217;ve compiled your list, all you need to do now is make a page for every one of those different service types. The advice here is to make sure that you make your page <\/span><b>comprehensive<\/b><span style=\"font-weight: 400;\">. We&#8217;re not talking about just a couple paragraphs, really go into detail about what you do, why you&#8217;re good at it, why someone should hire you for this service.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">4. Look through Google\u2019s \u201cPeople also ask\u201d section<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Finally, it can also be helpful to look through Google&#8217;s \u201cPeople also ask\u201d section for content inspiration. For example, if I was making a page on bicycle accidents, I would search Google for that term and then look at this section.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pro tip: Expand and collapse these questions a few times to expand the list of questions.<\/span><img decoding=\"async\" src=\"https:\/\/whitespark.ca\/wp-content\/uploads\/2024\/06\/Screenshot-2023-01-26-at-15.06.56.png\" alt=\"\" width=\"\" height=\"\" \/><span style=\"font-weight: 400;\">This section is really helpful to inspire content. Additionally, a lot of this stuff can be put as Frequently Asked Questions on the page itself, too.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Alright. Go out, build your list of services, make all these pages on your site and rank for more terms. See you next time!<\/span><strong>Bonus tip that didn&#8217;t make the video:<\/strong><\/p>\n<p>Internal links! This <a href=\"https:\/\/unlockchs.com\/\">Charleston Locksmith<\/a> website is a perfect example of how to do internal linking the right way. Notice how their key service pages are linked to from the first paragraph on the homepage.Need help with your website SEO? Check out our <a href=\"https:\/\/whitespark.ca\/seo-services\/\">SEO Services<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you watch my videos, read our blog, or follow me on social media, you will already know that I&#8217;m a HUGE fan of adding additional categories to your Google Business Profile. You can apply this same local SEO advice to your website, too. In this video, I show you how you can rank your [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4810,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"0","_seopress_titles_title":"","_seopress_titles_desc":"Service pages are a powerful way to rank for more terms. Here&#039;s exactly how to create and optimize these pages.","_seopress_robots_index":"","footnotes":""},"categories":[1],"tags":[],"classification":[],"class_list":["post-4803","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"_links":{"self":[{"href":"https:\/\/whitespark.ca\/wp-json\/wp\/v2\/posts\/4803","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/whitespark.ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/whitespark.ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/whitespark.ca\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/whitespark.ca\/wp-json\/wp\/v2\/comments?post=4803"}],"version-history":[{"count":1,"href":"https:\/\/whitespark.ca\/wp-json\/wp\/v2\/posts\/4803\/revisions"}],"predecessor-version":[{"id":4809,"href":"https:\/\/whitespark.ca\/wp-json\/wp\/v2\/posts\/4803\/revisions\/4809"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/whitespark.ca\/wp-json\/wp\/v2\/media\/4810"}],"wp:attachment":[{"href":"https:\/\/whitespark.ca\/wp-json\/wp\/v2\/media?parent=4803"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/whitespark.ca\/wp-json\/wp\/v2\/categories?post=4803"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/whitespark.ca\/wp-json\/wp\/v2\/tags?post=4803"},{"taxonomy":"classification","embeddable":true,"href":"https:\/\/whitespark.ca\/wp-json\/wp\/v2\/classification?post=4803"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}