{"id":4822,"date":"2023-02-02T15:31:35","date_gmt":"2023-02-02T15:31:35","guid":{"rendered":"https:\/\/wpmudev.whitespark.ca\/good-description-for-local-citations\/"},"modified":"2024-10-28T16:03:14","modified_gmt":"2024-10-28T22:03:14","slug":"good-description-for-local-citations","status":"publish","type":"post","link":"https:\/\/whitespark.ca\/blog\/good-description-for-local-citations\/","title":{"rendered":"How to Write a Good Business Description for Local Citations"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Here&#8217;s a hot tip many businesses don&#8217;t think about when building citations for local SEO. In my latest video, I explain why the first sentence of your description is so important, and how to make the most of it.<\/span><iframe loading=\"lazy\" width=\"100%\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/W-feS1MVsBg\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<h2>Video Transcript<\/h2>\n<p><span style=\"font-weight: 400;\">Hey, here&#8217;s a quick citation building tip that a lot of businesses are missing out on.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whether or not you&#8217;re building citations with our listing service or you&#8217;re building them yourself, the description field is very important.<\/span>Get your citations built by the experts. Check out the <a href=\"https:\/\/whitespark.ca\/listings-service\/\">Whitespark Listings Service<\/a>.<\/p>\n<h3>Why business descriptions are important<\/h3>\n<p><span style=\"font-weight: 400;\">Let&#8217;s say you order citations from us and you&#8217;re entering the description. This field is your opportunity to get some additional keywords in. Though I wouldn&#8217;t say keywords on your Google Business Profile description have an impact on rankings, keywords in your citation descriptions are actually <\/span><b>very important<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, if you look at the description of this law firm, Flanagan, Unger and Grover (not a client of ours), they say: \u201cFlanagan, Unger and Grover Attorneys at Law provide legal assistance with criminal charges of all types.\u201d <\/span><img decoding=\"async\" src=\"https:\/\/whitespark.ca\/wp-content\/uploads\/2024\/06\/B-ROLL-2023-01-27-How-To-Write-a-Good-Business-Description-for-Local-SEO.mp4.00_00_22_18.jpg\" alt=\"\" width=\"\" height=\"\" \/><span style=\"font-weight: 400;\">The painful thing here is that no one is searching Google for \u201clegal assistance with criminal charges\u201d. If someone is looking for a criminal defense attorney in Glendale, CA, they would go to Google and type in\u201d criminal defense attorney Glendale, CA\u201d.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, get those keywords in your description.<\/span><\/p>\n<h3>How to improve your business description<\/h3>\n<p><span style=\"font-weight: 400;\">If I was going to rewrite this for the brand, I would say something like: \u201cIf you&#8217;re looking for the best criminal defense attorney in Glendale, CA, look no further than Flanagan, Unger, and Grover Attorneys at Law.\u201d That simple rewrite has a big impact because now you&#8217;ve got \u201ccriminal defense attorney in Glendale, CA.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And you have to think about how Google&#8217;s algorithm works. You&#8217;ve got this business entity at Google, your Google Business Profile, so Google&#8217;s always crawling the web, trying to understand and learn as much as it can about the business. This means it looks through your citations.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, in this case, Flanagan, Unger and Grover are not feeding Google the food that it needs to understand their business. That&#8217;s your goal here with the description. Get additional keywords in there, so that you can tell Google what your business is about and what keywords you want to rank for.<\/span><\/p>\n<h3>Front-load those keywords<\/h3>\n<p><span style=\"font-weight: 400;\">It\u2019s also very important to front load those keywords because some sites only give you a small amount of space (i.e. Foursquare). Aim to get those money keywords in the first sentence.<\/span><img decoding=\"async\" src=\"https:\/\/whitespark.ca\/wp-content\/uploads\/2024\/06\/B-ROLL-2023-01-27-How-To-Write-a-Good-Business-Description-for-Local-SEO.mp4.00_02_28_27.jpg\" alt=\"\" width=\"\" height=\"\" \/><span style=\"font-weight: 400;\">For example, if you look at this business&#8217;s website, you can see they clearly care about being a DUI attorney, homicide attorney, and suspended driver&#8217;s license attorney.<\/span><img decoding=\"async\" src=\"https:\/\/whitespark.ca\/wp-content\/uploads\/2024\/06\/B-ROLL-2023-01-27-How-To-Write-a-Good-Business-Description-for-Local-SEO.mp4.00_02_44_24.jpg\" alt=\"\" width=\"\" height=\"\" \/><span style=\"font-weight: 400;\">Those are the keywords that they care about, so they should definitely be in their description. They&#8217;re not right now.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Make sure that you think about this next time you&#8217;re adding a business listing or when you are ordering citations through a service like ours. This will help you get the most out of your business listings.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">See you next time!<\/span>Get your citations built by the experts. Check out the <a href=\"https:\/\/whitespark.ca\/listings-service\/\">Whitespark Listings Service<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here&#8217;s a hot tip many businesses don&#8217;t think about when building citations for local SEO. In my latest video, I explain why the first sentence of your description is so important, and how to make the most of it. Video Transcript Hey, here&#8217;s a quick citation building tip that a lot of businesses are missing [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4823,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"0","_seopress_titles_title":"","_seopress_titles_desc":"The first sentence is SO important. Learn why, and how to craft the perfect business description for your local citations.","_seopress_robots_index":"","footnotes":""},"categories":[1],"tags":[],"classification":[],"class_list":["post-4822","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"_links":{"self":[{"href":"https:\/\/whitespark.ca\/wp-json\/wp\/v2\/posts\/4822","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/whitespark.ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/whitespark.ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/whitespark.ca\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/whitespark.ca\/wp-json\/wp\/v2\/comments?post=4822"}],"version-history":[{"count":1,"href":"https:\/\/whitespark.ca\/wp-json\/wp\/v2\/posts\/4822\/revisions"}],"predecessor-version":[{"id":4826,"href":"https:\/\/whitespark.ca\/wp-json\/wp\/v2\/posts\/4822\/revisions\/4826"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/whitespark.ca\/wp-json\/wp\/v2\/media\/4823"}],"wp:attachment":[{"href":"https:\/\/whitespark.ca\/wp-json\/wp\/v2\/media?parent=4822"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/whitespark.ca\/wp-json\/wp\/v2\/categories?post=4822"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/whitespark.ca\/wp-json\/wp\/v2\/tags?post=4822"},{"taxonomy":"classification","embeddable":true,"href":"https:\/\/whitespark.ca\/wp-json\/wp\/v2\/classification?post=4822"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}