{"id":5363,"date":"2024-06-26T15:31:54","date_gmt":"2024-06-26T15:31:54","guid":{"rendered":"https:\/\/wpmudev.whitespark.ca\/?post_type=gbp-guide-section&p=5363"},"modified":"2024-06-27T16:41:09","modified_gmt":"2024-06-27T16:41:09","slug":"photos-videos","status":"publish","type":"gbp-guide-section","link":"https:\/\/whitespark.ca\/google-business-profile-guide\/photos-videos\/","title":{"rendered":"Photos & Videos"},"content":{"rendered":"\n

Photos & Videos<\/h2>\n\n\n\n

According to Google, businesses with photos get 40% more requests for directions. We know that photos are a conversion factor<\/a>,  and recently there has been evidence indicating that photos positively impact rankings. <\/p>\n\n\n\n

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\u201cImages! Most digital marketers only consider images from a design\/conversion perspective, but we\u2019ve seen some compelling evidence that Google is analyzing the contents of the photos and factoring it into rankings. For example, a dentist might have a photo on their homepage of a happy family with white teeth smiles, and Google interprets that as a photo of a \u201cfamily\u201d. That\u2019s not really contributing much to what you want this page to rank for. Instead, use a photo that Google sees a \u201cdentist\u201d in. You can upload your images to Google\u2019s Vision AI (Google it) to see the keywords and entities that Google is extracting from your images.\u201d Darren Shaw<\/strong><\/p>\n<\/blockquote>\n\n\n\n

Google classifies photos and analyzes your images to interpret the photos on your business profile and website.  In fact, Google has a classification engine, Vision AI, <\/a>that helps it understand the images you\u2019re sharing.<\/p>\n\n\n\n

The team at Patient Pop wanted a deeper understanding how Google was interpreting the images on their client\u2019s Google Business Profiles and websites, so they teamed up with a professional photographer who used the Vision AI API during a live photoshoot at a dental practice. As you can see from the results below, with minor position and focus adjustments Google went from seeing the image as\u00a0\u201cglasses\u201d<\/em>\u00a0and\u00a0\u201cmedical equipment\u201d<\/em>\u00a0to\u00a0\u201cdentist\u201d<\/em>\u00a0and \u201cdental assistant.\u201d\u00a0<\/em><\/p>\n\n\n\n

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When Patient Pop updated other client\u2019s photos on their Google Business Profiles and websites with relevant, thoughtful, and high quality images they saw an\u00a0increase in website traffic, calls, and appointments<\/a>.<\/p>\n\n\n\n

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Searchers Want a More Visual Experience<\/h3>\n\n\n\n

Search is becoming more visual and if you aren\u2019t already convinced that your business needs to invest more time and effort into photos; Google has recently\u00a0released new AI powered search features<\/a>\u00a0that allow people to complete\u00a0multisearches using both images and text at the same time<\/a>\u00a0to get tailored results.\u00a0\u201cGoogle has made images more relevant to search intent\u201d,<\/a>\u00a0 you can see the impact of this in the search results, and as a business owner or SEO you need to start leveraging images as part of your local SEO strategy.\u00a0<\/p>\n\n\n\n

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Photo optimization is one of the easiest ways to get more mileage from your GBP<\/strong>. No photos, no appeal. No sense of the company. Photos added by business owners and customers are published instantly. <\/p>\n\n\n\n

Try to avoid using stock photos \u2013 they are not the best representation of your business and they often are a disservice to your company. Invest the time and effort into creating quality photos. You cannot gain the same benefits from stock photos that you can from real quality business photos.<\/p>\n\n\n\n

If you are logged into Google with your business email address, you will see several places to upload new photos:<\/strong><\/p>\n\n\n\n

By clicking the \u201cAdd photos\u201d button on the Cover Photo of your GBP:<\/p>\n\n\n\n

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Or by clicking \u201cAdd photo\u201d from the NMX (New Merchant Experience):<\/p>\n\n\n\n

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Types of Photos to Add to GBP<\/strong><\/p>\n\n\n\n