- \n
- History of Reserve with Google<\/a><\/li>\n\n\n\n
- Who is eligible?<\/a><\/li>\n\n\n\n
- Reserve with Google Partners<\/a><\/li>\n\n\n\n
- How searchers interact with Bookings<\/a><\/li>\n\n\n\n
- How Bookings appear to business owners<\/a><\/li>\n\n\n\n
- Challenges<\/a><\/li>\n\n\n\n
- Benefits<\/a><\/li>\n<\/ul>\n\n\n\n
History of GBP Bookings Feature<\/h3>\n\n\n\n
Reserve with Google launched in December 2016<\/a>. It was available for fitness classes only in Los Angeles, New York City and San Francisco. At the time, Google had partnerships with just a handful of third-party scheduling providers. In this very limited release, the booking function was offered through a Reserve with Google site.<\/p>\n\n\n\n
By\u00a0October 2017<\/a>, Reserve with Google integrated into the Google Business Profile Manager (dashboard), allowing business owners to sign up with a scheduling partner and adding a booking button to their profile.<\/p>\n\n\n\n
![\"\"](\"https:\/\/whitespark.ca\/wp-content\/uploads\/2024\/06\/image-119.png\")
<\/figure>\n\n\n\n![\"\"](\"https:\/\/whitespark.ca\/wp-content\/uploads\/2024\/06\/image-120-1024x168.png\")
<\/figure>\n\n\n\nIn October 2020 in the wake of COVID-19, Google added video integration for some businesses, so they could offer online classes via Zoom, Google Meet and other similar services.<\/p>\n\n\n\n
![\"\"](\"https:\/\/whitespark.ca\/wp-content\/uploads\/2024\/06\/image-121.png\")
<\/figure>\n\n\n\n![\"\"](\"https:\/\/whitespark.ca\/wp-content\/uploads\/2024\/06\/image-122.png\")
<\/figure>\n\n\n\nAt the time<\/a>, the Bookings tab added a \u201cTake your business online\u201d section and listed providers (mostly using Zoom) including Wellness Living, Opensalon, goPanche, Bookeo and Booksy.<\/p>\n\n\n\n
Google provided this information (via Greg Sterling, shared in the Local Search Forum<\/a>):<\/p>\n\n\n\n
\n
This functionality is a further extension of our online services announcement<\/a> earlier this year. Merchants can already note on their Business Profiles that they offer virtual services and add links for booking online appointments. We\u2019re testing some new functionality to help merchants easily get started with video conferencing providers so they can begin offering virtual services. There\u2019s no change to what\u2019s displayed on the Business Profile.\u201d<\/p>\n<\/blockquote>\n\n\n\n
According to the latest help guide update<\/a>, approved scheduling partners for online services are Booksy, Regis, and Wellness Living. Your scheduling provider may apply fees for bookings made through Google.<\/p>\n\n\n\n
Who is eligible for Reserve with Google?<\/h3>\n\n\n\n
There are currently six verticals Bookings is available for: fitness, beauty, dining, financial services, local services and shopping. Fitting into one of these verticals does not guarantee you\u2019ll be able to use this feature though.<\/p>\n\n\n\n
![\"\"](\"https:\/\/whitespark.ca\/wp-content\/uploads\/2024\/06\/image-123.png\")
<\/figure>\n\n\n\nIf you\u2019re interested in this feature, log in to your Google Business Profile Manager and see if the feature is available. The feature is category-dependent, so if it\u2019s not available in your Profile Manager but competitors or similar businesses do have the feature, check for their business categories and add those to your profile to trigger it.<\/p>\n\n\n\n
In our test, we found similar businesses in other cities with the Booking feature so we used the\u00a0GMB Spy<\/a>\u00a0chrome extension by George Nenni to quickly identify the categories used and added the relevant categories missing from our test.<\/p>\n\n\n\n
![\"\"](\"https:\/\/whitespark.ca\/wp-content\/uploads\/2024\/06\/image-124.png\")
<\/figure>\n\n\n\nThe Booking feature became available in less than an hour of adding the missing categories and it didn\u2019t even have to be our primary category. But be careful, you want to make sure you\u2019re still adding relevant categories to avoid category dilution<\/a>.<\/p>\n\n\n\n
Google has a form<\/a> you can complete to request this feature. Good luck with that.<\/p>\n\n\n\n
Need a hand with your Google Business Profile Management<\/strong><\/a>? Get our experts to manage your profile, create weekly Posts for your business, optimize your profile, fight spam, and help enhance the overall performance of your business.<\/p>\n\n\n\n
Partners<\/h3>\n\n\n\n
Bookings are available through 159\u00a0Reserve with Google partners<\/a>\u00a0with over 100 more coming soon.<\/p>\n\n\n\n
![\"\"](\"https:\/\/whitespark.ca\/wp-content\/uploads\/2024\/06\/11bookings-partners.gif\")
<\/figure>\n\n\n\nHow do searchers interact with the Booking feature?<\/h3>\n\n\n\n
On your business profile, the Booking feature adds a new and prominent call-to-action button. The call to action in this button is location and category dependent, determined by Google and cannot be edited by the business. The button appears in Search, the Local Finder and the Maps app.<\/p>\n\n\n\n
![\"\"](\"https:\/\/whitespark.ca\/wp-content\/uploads\/2024\/06\/image-126.png\")
<\/figure>\n\n\n\n- \n
- First, a searcher will click the prominent Booking button on the profile.<\/li>\n\n\n\n
- Next, the business\u2019s service types will show (populated by services set up in the scheduling partner\u00a0not<\/strong>\u00a0Services in Google Business Profile).<\/li>\n\n\n\n
- Then, the business\u2019s schedule will show upcoming available dates and times. Once you click\u00a0Book<\/strong>, Google will pre-fill the form if you\u2019re logged in.<\/li>\n\n\n\n
- Finally, you\u2019ll see a booking confirmation page. On this page, you have quick links to call the business, modify or cancel your booking.<\/li>\n<\/ol>\n\n\n\n
See it in action here:<\/p>\n\n\n\n
![\"\"](\"https:\/\/whitespark.ca\/wp-content\/uploads\/2024\/06\/9Bookings-Process.gif\")
<\/figure>\n\n\n\nIn addition to any email notifications you set up with your chosen scheduling partner, Reserve with Google will send a 24 hour reminder email and modified\/cancelled booking emails.<\/p>\n\n\n\n
\n
Bonus:<\/strong> Once the booking time has passed, Reserve with Google will send an email asking for a Google review! It also has a quick link to rebook your next appointment through Reserve with Google.<\/p>\n<\/blockquote>\n\n\n\n
![\"\"](\"https:\/\/whitespark.ca\/wp-content\/uploads\/2024\/06\/image-127.png\")
<\/figure>\n\n\n\nThe Booking feature enables the\u00a0Schedule<\/strong>\u00a0icon and button that can sometimes be seen in the local pack. Enabling this feature doesn\u2019t always add this icon when your business appears in the local pack though.<\/p>\n\n\n\n
![\"\"](\"https:\/\/whitespark.ca\/wp-content\/uploads\/2024\/06\/image-128.png\")
<\/figure>\n\n\n\nWhat does the Booking feature look like in the NMX (New Merchant Experience)?<\/h3>\n\n\n\n
Before it\u2019s set up, if available to you, you will see a Bookings button in the NMX:<\/p>\n\n\n\n
![\"\"](\"https:\/\/whitespark.ca\/wp-content\/uploads\/2024\/06\/image-129.png\")
<\/figure>\n\n\n\nIt will either give you the option of adding a featured \u201cBook\u201d button to your profile (using the Bookings feature) or adding a custom URL to your online booking tool (Appointment URL or third-party links).<\/p>\n\n\n\n
![\"\"](\"https:\/\/whitespark.ca\/wp-content\/uploads\/2024\/06\/image-131.png\")
<\/figure>\n\n\n\nOnce Bookings is enabled, your scheduling partner will sync information to your Profile Manager. Charts include Bookings, Bookings revenue, Customers and Most popular services.<\/p>\n\n\n\n
![\"\"](\"https:\/\/whitespark.ca\/wp-content\/uploads\/2024\/06\/image-132.png\")
<\/figure>\n\n\n\nWhen a searcher books with your business, the information appears almost immediately in the Booking tab.<\/p>\n\n\n\n
The Challenges of Bookings<\/h2>\n\n\n\n
Scheduler availability\/compatibility <\/strong><\/h3>\n\n\n\n
Even if your category triggers the Bookings feature, there seems to be some incompatibility between the business vertical and some of the scheduler options. <\/p>\n\n\n\n
Here, a moving company\u2019s options to use the Booking feature include Hornblower Cruises & Events:<\/p>\n\n\n\n
![\"\"](\"https:\/\/whitespark.ca\/wp-content\/uploads\/2024\/06\/image-133.png\")
<\/figure>\n\n\n\nPartnerships<\/h3>\n\n\n\n
While looking for businesses to test Bookings on, I spoke with Support staff at several popular booking companies and was told they either used to be a partner and pulled out or didn\u2019t partner because Google can\u2019t support all their features:<\/p>\n\n\n\n
![\"\"](\"https:\/\/whitespark.ca\/wp-content\/uploads\/2024\/06\/image-134.png\")
<\/figure>\n\n\n\nConcerns about monetization<\/h3>\n\n\n\n
And there are of course concerns about when and how Google could monetize this feature. For now, it usually (not always) requires a \u201cPro\u201d or paid plan with a scheduling partner to enable Bookings.<\/p>\n\n\n\n
Benefits of GBP Bookings<\/h2>\n\n\n\n
Bookings customers are new customers<\/h3>\n\n\n\n
A limited number of scheduling partners have shared that they estimate 50-75% of Bookings customers are new<\/a>.<\/p>\n\n\n\n
Bookings helps close deals after hours<\/h3>\n\n\n\n
One scheduling partner, MyTime, also estimated that 40% of bookings were made after hours<\/a> as the option to self-schedule was now available.<\/p>\n\n\n\n
Bookings converts searchers faster<\/h3>\n\n\n\n
Another partner, TimeTrade, said Bookings cut the steps to convert in half<\/a> (but remember this simplified sign up may not get all the custom information you need).<\/p>\n\n\n\n
Your customers also benefit<\/h3>\n\n\n\n
A simplified booking process with less steps means they don\u2019t feel like they\u2019re wasting time. When a customer can see all the available service types and availability, they have more choice.<\/p>\n\n\n\n
A 2021\u00a0study by GetApp<\/a>\u00a0found that 59% of those surveyed find scheduling by phone frustrating and 95% said they were more likely to choose a new service provider if that provider offered online booking.<\/p>\n\n\n\n
![\"\"](\"https:\/\/whitespark.ca\/wp-content\/uploads\/2024\/06\/image-135.png\")
<\/figure>\n\n\n\nHow to Set Up GBP Bookings<\/h3>\n\n\n\n
The set up process will vary based on the scheduling partner, and the scheduling partner options are determined by the business category. But there are a few steps you can expect:<\/p>\n\n\n\n
- \n
- Check for the Bookings tab<\/strong>\u00a0in your Google My Business dashboard (on desktop). If you have the feature, review which scheduling partners are available.<\/li>\n\n\n\n
- Select a scheduling partner.<\/strong>\u00a0This will take you to a landing page for that partner, where you will have to sign up for their service (some are free, others are paid). You\u2019ll set up all your service types and your availability.<\/li>\n<\/ol>\n\n\n\n
![\"\"](\"https:\/\/whitespark.ca\/wp-content\/uploads\/2024\/06\/image-136.png\")
<\/figure>\n\n\n\nBe really thoughtful when choosing this tool though, it will be your calendar for all online bookings. You don\u2019t want to get into two systems if you already have one \u2013 using a Reserve with Google partner allows you to use the Bookings feature and automatically sync appointments made through Google and your website.<\/p>\n\n\n\n
- \n
- Switch on Reserve with Google.<\/strong>\u00a0From the partners I\u2019ve tested, it\u2019s usually just a simple toggle on\/off feature.<\/li>\n\n\n\n
- At this point,\u00a0Google will review your profile to approve the sync with Reserve with Google<\/strong>\u00a0after getting your listing information from your chosen scheduling partner. According to the scheduling partners I talked to, if Google does not approve your business, they will send the partner an explanation with the decline.<\/li>\n<\/ol>\n\n\n\n
Other Noteworthy Observations<\/h3>\n\n\n\n
- \n
- Bookings can only be managed on desktop<\/strong>.<\/li>\n\n\n\n
- If you toggle off Bookings in your schedule provider, the Bookings tab\u00a0can<\/strong>\u00a0be removed from your Business Profile Manager.<\/li>\n<\/ul>\n\n\n\n
Don\u2019t Miss This Opportunity to Convert Searchers<\/h2>\n\n\n\n
If you have the Booking feature, test it out! While there are many barriers to entry and the set-up process can take some time, you\u2019ll stand out from the competition, take your profile optimization to new heights, and give searchers a new reason to book with your business.<\/p>\n\n\n\n
Need a helping hand with your Google Business Profile Management<\/strong><\/a>? Get our experts to manage your profiles, create weekly Posts for your business, optimize your profile, fight spam, and help enhance your business\u2019s local SEO.<\/p>\n\n\n\n
This information was originally presented at the 2021 Whitespark Local Search Summit<\/a>. If you want to watch all of the presentations from the event, plus our 2020 event you can purchase our Video Bundle<\/a>!<\/em><\/p>\n","protected":false},"featured_media":0,"parent":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"How to Book More Customers with Google Business Profile Bookings (Reserve with Google) - GBP Optimization Guide | Whitespark","_seopress_titles_desc":"The Google Business Profile Bookings feature lets searchers make an appointment or book your services through select online scheduling partners.","_seopress_robots_index":""},"class_list":["post-5432","gbp-guide-section","type-gbp-guide-section","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/whitespark.ca\/wp-json\/wp\/v2\/gbp-guide-section\/5432","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/whitespark.ca\/wp-json\/wp\/v2\/gbp-guide-section"}],"about":[{"href":"https:\/\/whitespark.ca\/wp-json\/wp\/v2\/types\/gbp-guide-section"}],"wp:attachment":[{"href":"https:\/\/whitespark.ca\/wp-json\/wp\/v2\/media?parent=5432"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
- If you toggle off Bookings in your schedule provider, the Bookings tab\u00a0can<\/strong>\u00a0be removed from your Business Profile Manager.<\/li>\n<\/ul>\n\n\n\n
- At this point,\u00a0Google will review your profile to approve the sync with Reserve with Google<\/strong>\u00a0after getting your listing information from your chosen scheduling partner. According to the scheduling partners I talked to, if Google does not approve your business, they will send the partner an explanation with the decline.<\/li>\n<\/ol>\n\n\n\n
- Select a scheduling partner.<\/strong>\u00a0This will take you to a landing page for that partner, where you will have to sign up for their service (some are free, others are paid). You\u2019ll set up all your service types and your availability.<\/li>\n<\/ol>\n\n\n\n
- Then, the business\u2019s schedule will show upcoming available dates and times. Once you click\u00a0Book<\/strong>, Google will pre-fill the form if you\u2019re logged in.<\/li>\n\n\n\n
- Who is eligible?<\/a><\/li>\n\n\n\n