{"id":6864,"date":"2025-03-12T09:13:21","date_gmt":"2025-03-12T15:13:21","guid":{"rendered":"https:\/\/whitespark.ca\/?p=6864"},"modified":"2025-03-12T10:01:38","modified_gmt":"2025-03-12T16:01:38","slug":"are-virtual-kitchens-eligible-for-a-google-business-profile","status":"publish","type":"post","link":"https:\/\/whitespark.ca\/blog\/are-virtual-kitchens-eligible-for-a-google-business-profile\/","title":{"rendered":"Are Virtual Kitchens Eligible for a Google Business Profile?"},"content":{"rendered":"\n<p class=\"has-medium-font-size\">Yes, virtual kitchens are eligible for a Google Business Profile if they follow Google&#8217;s guidelines, including having distinct branding, using separate signage for co-located brands, and hiding their address while adding service areas for delivery-only models.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Variously known as ghost kitchens, cloud kitchens, and virtual kitchens, this business model became such big news a few years back that Google eventually created a special section devoted to it in the main guidelines.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1005\" height=\"1024\" src=\"https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-12-at-13.17.30-1005x1024.png\" alt=\"\" class=\"wp-image-6866\" srcset=\"https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-12-at-13.17.30-1005x1024.png 1005w, https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-12-at-13.17.30-294x300.png 294w, https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-12-at-13.17.30-768x782.png 768w, https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-12-at-13.17.30.png 1378w\" sizes=\"auto, (max-width: 1005px) 100vw, 1005px\" \/><\/figure>\n\n\n\n<p class=\"has-medium-font-size\">The following information covers both co-location and delivery-only models:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Virtual food brands are permitted with conditions.<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">Co-located food brands offering pick-up:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-medium-font-size\">Food brands that are co-located must each have permanent separate signage. They should display their address only if they offer pick-up to all customers.\n<ul class=\"wp-block-list\">\n<li>Delivery-only brands (no-pick up option) out of shared kitchens must hide their address and add service areas to that specific brand to avoid confusing their customers.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Delivery-only food brands<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-medium-font-size\">Delivery-only brands (i.e. those operating out of virtual kitchens) are permitted if they have distinct branded packaging and a distinct website.<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Multiple virtual brands operating out of one location are permitted, but are subject to additional verification steps.<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Delivery-only brands must add their service areas and <a href=\"https:\/\/support.google.com\/business\/answer\/9157481?hl=en\" target=\"_blank\" rel=\"noreferrer noopener\">hide the address<\/a> on their business profile to avoid confusing their customers.<\/li>\n\n\n\n<li class=\"has-medium-font-size\">If there is a partnership where a food brand has authorized the virtual kitchen as a verified provider of the food, the virtual kitchen may manage each authorized brand\u2019s business profile once the authorization is confirmed.<\/li>\n\n\n\n<li class=\"has-medium-font-size\">The facility that houses the delivery-only brands, i.e. Doordash Kitchens, is permitted to have its own separate business profile. Only someone affiliated with the facility can claim and verify this profile.<\/li>\n\n\n\n<li class=\"has-medium-font-size\">We\u2019re on firm ground with this model. If your virtual food business follows Google\u2019s detailed guidelines, it should be eligible for a GBP.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Yes, virtual kitchens are eligible for a Google Business Profile if they follow Google&#8217;s guidelines, including having distinct branding, using separate signage for co-located brands, and hiding their address while adding service areas for delivery-only models. Variously known as ghost kitchens, cloud kitchens, and virtual kitchens, this business model became such big news a few [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":6922,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"none","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[1],"tags":[],"classification":[],"class_list":["post-6864","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"_links":{"self":[{"href":"https:\/\/whitespark.ca\/wp-json\/wp\/v2\/posts\/6864","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/whitespark.ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/whitespark.ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/whitespark.ca\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/whitespark.ca\/wp-json\/wp\/v2\/comments?post=6864"}],"version-history":[{"count":5,"href":"https:\/\/whitespark.ca\/wp-json\/wp\/v2\/posts\/6864\/revisions"}],"predecessor-version":[{"id":6928,"href":"https:\/\/whitespark.ca\/wp-json\/wp\/v2\/posts\/6864\/revisions\/6928"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/whitespark.ca\/wp-json\/wp\/v2\/media\/6922"}],"wp:attachment":[{"href":"https:\/\/whitespark.ca\/wp-json\/wp\/v2\/media?parent=6864"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/whitespark.ca\/wp-json\/wp\/v2\/categories?post=6864"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/whitespark.ca\/wp-json\/wp\/v2\/tags?post=6864"},{"taxonomy":"classification","embeddable":true,"href":"https:\/\/whitespark.ca\/wp-json\/wp\/v2\/classification?post=6864"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}