{"id":8514,"date":"2025-09-11T09:00:18","date_gmt":"2025-09-11T15:00:18","guid":{"rendered":"https:\/\/whitespark.ca\/?post_type=guide&#038;p=8514"},"modified":"2025-10-30T11:17:52","modified_gmt":"2025-10-30T17:17:52","slug":"the-ultimate-guide-to-your-bing-places-listing","status":"publish","type":"guide","link":"https:\/\/whitespark.ca\/guides\/the-ultimate-guide-to-your-bing-places-listing\/","title":{"rendered":"The Ultimate Guide to Optimizing Your Bing Places Listing"},"content":{"rendered":"\n<p class=\"has-medium-font-size\">Need to create and optimize your Bing Places listing like a pro? This comprehensive, illustrated guide is for you.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">You\u2019re not alone if decades of Google dominance have resulted in you treating your Bing Places listing like a boring side dish on your local search marketing plate. Many local business owners and their marketers have come to see the Google Business Profile (GBP) as the main entree because of its matchless power to drive traffic and conversions, but the rise of AI is shifting outlooks on this.&nbsp;<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Why? Because Bing owner, Microsoft, <a href=\"https:\/\/www.fool.com\/investing\/how-to-invest\/stocks\/who-owns-chatgpt\/\" target=\"_blank\" rel=\"noreferrer noopener\">is effectively the largest shareholder in OpenAI\u2019s ChatGPT<\/a> and ChatGPT has become a major player in the AI game. <a href=\"https:\/\/searchengineland.com\/how-does-chatgpt-conduct-local-searches-454894\" target=\"_blank\" rel=\"noreferrer noopener\">Early research<\/a> indicates that, while ChatGPT doesn\u2019t simply repackage Bing Places, these listings \u201cinfluence the web results ChatGPT looks at.\u201d Going forward in the AI era, it\u2019s practical good sense to be sure your local business is listed and maintained in the Bing environment.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">So, whether you\u2019re never created a Bing Places listing before or haven\u2019t taken a look at one in years, this guide will quickly get you and your team up and running with the creation and optimization of your profile.<\/p>\n\n\n\n<script async src=\"https:\/\/subscribe-forms.beehiiv.com\/embed.js\"><\/script><iframe src=\"https:\/\/subscribe-forms.beehiiv.com\/2adc8316-8d35-4a06-94a1-8032dce19949\" class=\"beehiiv-embed\" data-test-id=\"beehiiv-embed\" frameborder=\"0\" scrolling=\"no\" style=\"width: 1055px; height: 415px; margin: 0; border-radius: 0px 0px 0px 0px !important; background-color: transparent; box-shadow: 0 0 #0000; max-width: 100%;\"><\/iframe>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"local-search-in-bing\">What does local search look like in Bing?<\/h2>\n\n\n\n<p class=\"has-medium-font-size\">You\u2019ll be creating a Bing Places listing that looks like this in Bing\u2019s results:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"605\" height=\"1024\" src=\"https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-28-at-14.45.34-605x1024.png\" alt=\"\" class=\"wp-image-8620\" style=\"width:388px;height:auto\" srcset=\"https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-28-at-14.45.34-605x1024.png 605w, https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-28-at-14.45.34-177x300.png 177w, https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-28-at-14.45.34-768x1301.png 768w, https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-28-at-14.45.34.png 770w\" sizes=\"auto, (max-width: 605px) 100vw, 605px\" \/><\/figure>\n\n\n\n<p class=\"has-medium-font-size\">It\u2019s enough like a Google Business Profile to feel fairly comfortable, but with some interesting differences we\u2019ll be diving into. Bing Places listings are featured in Bing\u2019s version of local packs, which show up in their organic search engine results pages (SERPs) in the <a href=\"http:\/\/bing.com\/search\">bing.com\/search<\/a> environment:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"772\" src=\"https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-28-at-14.45.47-1024x772.png\" alt=\"\" class=\"wp-image-8621\" style=\"width:626px;height:auto\" srcset=\"https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-28-at-14.45.47-1024x772.png 1024w, https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-28-at-14.45.47-300x226.png 300w, https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-28-at-14.45.47-768x579.png 768w, https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-28-at-14.45.47.png 1048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-medium-font-size\">The first difference you\u2019ll notice relates to the \u201cSee more results\u201d button. When similar buttons appear at the bottom of Google local packs, clicking on them takes you to the local finder, which is located in the <a href=\"http:\/\/google.com\/search\" target=\"_blank\" rel=\"noreferrer noopener\">Google.com\/search<\/a> environment. With Bing, however, clicking this button takes you directly to Bing Maps in the <a href=\"http:\/\/bing.com\/maps\" target=\"_blank\" rel=\"noreferrer noopener\">Bing.com\/maps<\/a> environment.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"878\" src=\"https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-28-at-14.49.07-1024x878.png\" alt=\"\" class=\"wp-image-8622\" srcset=\"https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-28-at-14.49.07-1024x878.png 1024w, https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-28-at-14.49.07-300x257.png 300w, https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-28-at-14.49.07-768x659.png 768w, https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-28-at-14.49.07.png 1264w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-medium-font-size\">Like Google, Bing\u2019s organic results have a Maps tab, but it\u2019s good to know that Bing Places Packs lead directly to their Maps interface (unlike Google).&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"164\" src=\"https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-28-at-14.50.24-1024x164.png\" alt=\"\" class=\"wp-image-8623\" srcset=\"https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-28-at-14.50.24-1024x164.png 1024w, https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-28-at-14.50.24-300x48.png 300w, https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-28-at-14.50.24-768x123.png 768w, https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-28-at-14.50.24.png 1258w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-medium-font-size\">The Bing Maps platform is <a href=\"https:\/\/blogs.bing.com\/maps\/2020-06\/bing-maps-is-updating-its-base-map-data-source\" target=\"_blank\" rel=\"noreferrer noopener\">chiefly powered by TomTom<\/a>, which has a <a href=\"https:\/\/www.tomtom.com\/newsroom\/press-releases\/general\/522285435\/tomtom-signs-long-term-agreement-with-microsoft-to-deliver-location-technology-and-collaborate-on-product-innovation\/\" target=\"_blank\" rel=\"noreferrer noopener\">long-term agreement with Microsoft<\/a>. Bing also has a <a href=\"https:\/\/www.bingplaces.com\/Help#BingPlacesAPI\" target=\"_blank\" rel=\"noreferrer noopener\">BingPlaces API<\/a> with limited availability to members of their trusted partner program. Qualification for the trusted partner program requires being \u201can agency managing more than 10,000 business listings on behalf of your clients\u201d with \u201cstrict data quality checks.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Before you create your Bing Places listing\u2026<\/h2>\n\n\n\n<p class=\"has-medium-font-size\">We highly recommend reading <em>all<\/em> of the following before you start creating a Bing Places listing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"guidelines\">Where are the Bing Places guidelines?<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"551\" src=\"https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-28-at-14.51.07-1024x551.png\" alt=\"\" class=\"wp-image-8624\" srcset=\"https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-28-at-14.51.07-1024x551.png 1024w, https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-28-at-14.51.07-300x161.png 300w, https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-28-at-14.51.07-768x413.png 768w, https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-28-at-14.51.07.png 1406w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-medium-font-size\">Unlike Google\u2019s famous \u201cGuidelines for representing your business on Google\u201d which is the single-source doc of all things GBP, information about how to create and maintain your Bing Places listing is located in <a href=\"https:\/\/www.bingplaces.com\/Help\" target=\"_blank\" rel=\"noreferrer noopener\">Bing Places for Business Help<\/a> (shown above). There is a left-hand navigation menu of various topics, like \u201csupported business types\u201d and \u201cedit your listing information.\u201d The main quality guidelines are located under the heading \u201c<a href=\"https:\/\/www.bingplaces.com\/Help#DataGuidelines\" target=\"_blank\" rel=\"noreferrer noopener\">Data Quality Guidelines<\/a>\u201d and explain how Bing wants you to fill out the various fields of your listings (like name, categories, etc.). Failure to follow Bing\u2019s guidelines can lead to listing suspension, as they state:<\/p>\n\n\n\n<p class=\"has-background has-medium-font-size\" style=\"background-color:#ecf7ff\"><em>\u275d Your business listing may get suspended if the guidelines are not followed and\/or the content provided by you can mislead the users in any way.<\/em> \u275e<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Whitespark recommends bookmarking the above&nbsp;resources so you can access them when questions arise about how Bing wants you to create and optimize your listing.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Like Google, Microsoft also publishes a hub called the <a href=\"https:\/\/www.bing.com\/webmasters\/help\/webmasters-guidelines-30fba23a\" target=\"_blank\" rel=\"noreferrer noopener\">Bing Webmaster Guidelines<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"eligibility\">The big question: Who is eligible for a Bing Places listing?<\/h3>\n\n\n\n<p class=\"has-medium-font-size\">In understanding any local search platform\u2019s guidelines, a definition of eligibility for inclusion is always the first thing you need to know. According to <a href=\"https:\/\/www.bingplaces.com\/Help#supportedBusinesstypes\" target=\"_blank\" rel=\"noreferrer noopener\">this section of Bing Places for Business Help<\/a>, the following business models are eligible for inclusion:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Local Businesses<\/h4>\n\n\n\n<p class=\"has-medium-font-size\">Local and small businesses operating from a single location (e.g. restaurants, car dealers, museums).<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Businesses with multiple locations<\/h4>\n\n\n\n<p class=\"has-medium-font-size\">National or regional chain businesses (e.g. retail stores, hotels) with multiple locations. Real estate management companies with multiple properties are also supported. These businesses can use the bulk upload file to more easily manage their listings.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Businesses without a physical store<\/h4>\n\n\n\n<p class=\"has-medium-font-size\">Businesses that offer their services at customer locations (e.g. cleaners, plumbers). While all businesses must provide a valid address for verification purposes, service provider businesses can choose to hide their address from search results.<a href=\"https:\/\/www.bingplaces.com\/Help#BusinessWithoutStore\">&nbsp;<\/a><\/p>\n\n\n\n<p class=\"has-background has-medium-font-size\" style=\"background-color:#e7fff2\">\u270d\ufe0f <strong>Note: <\/strong>It\u2019s interesting to notice that, while Google is very insistent that service area businesses (like the cleaners and plumbers examples given above) must hide their addresses on their GBPs, Bing merely suggests this as an optional choice.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Overall, if your business is eligible for a GBP, it\u2019s probably also eligible for a Bing Places listing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"rankings\">The second big question: How do Bing local rankings work?<\/h3>\n\n\n\n<p class=\"has-medium-font-size\">Bing offers <a href=\"https:\/\/www.bingplaces.com\/Help#BingLocalRanking\" target=\"_blank\" rel=\"noreferrer noopener\">a very brief document on the topic of how their local algorithm calculates rank<\/a>, and at least part of it will look very familiar to anyone familiar with Google\u2019s local algo.<\/p>\n\n\n\n<p class=\"has-background has-medium-font-size\" style=\"background-color:#ecf7ff\"><strong>Bing explains that the following three elements influence local rankings:<br><\/strong><br><em>1. <\/em> <em>Relevance refers to whether a business listing matches what a user is searching for. Adding detailed business information in Bing places helps the Local ranking algorithm to accurately match your business listing to user searches. Website SEO also plays an important role in determining local ranking.<\/em><br><br><em>2. Distance refers to how far a business listing is from the location that the user typed or the location of the user as available to Bing.<\/em><br><br><em>3.<\/em> <em>Popularity refers to the popularity of a business. Bing looks at the \u2018web signals\u2019 to estimate the popularity of a business. Business listings that have more positive reviews and ratings in popular sites like Yelp and TripAdvisor are deemed more popular. The more a business is mentioned across the web, the higher its popularity.<\/em><\/p>\n\n\n\n<p class=\"has-medium-font-size\">For the most part, these signals are similar to Google\u2019s concepts of \u201crelevance, distance, and prominence,\u201d with the interesting difference of the \u201cpopularity\u201d factor specifically advising business owners to earn reviews on sites like Yelp and TripAdvisor, as well as earning mentions across the web.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">The same document offers the following advice about improving your visibility in Bing\u2019s system:<\/p>\n\n\n\n<p class=\"has-background has-medium-font-size\" style=\"background-color:#ecf7ff\"><em>If your business is not showing in Bing, it doesn\u2019t mean it&#8217;s not popular! It simply means that Bing doesn\u2019t have enough information about your business.<\/em><br><br>\u2022    <em>Bing Local results are retrieved from our Bing Local database. Make sure your Bing Places data is complete and accurate, to ensure the Bing Local database has complete information about your business.<\/em><br>\u2022    <em>Ensure your website follows SEO best practices; this determines your business\u2019s ranking on the web.<\/em><br>\u2022    <em>Ensure your business is listed on trusted websites like Yelp or TripAdvisor. The more websites your business is listed on, the better!<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"support\">How to contact Bing Places support<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"652\" src=\"https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-28-at-14.51.39-1024x652.png\" alt=\"\" class=\"wp-image-8625\" srcset=\"https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-28-at-14.51.39-1024x652.png 1024w, https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-28-at-14.51.39-300x191.png 300w, https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-28-at-14.51.39-768x489.png 768w, https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-28-at-14.51.39.png 1254w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-medium-font-size\">When logged into your Bing account, you can access this master <a href=\"https:\/\/www.bingplaces.com\/Troubleshoot\/TroubleshootLoggedInUsers?BusinessId=0\" target=\"_blank\" rel=\"noreferrer noopener\">Troubleshooting doc<\/a>, which consists of links to solving common issues like verification problems or incorrect data. It also includes the link to the <a href=\"https:\/\/www.bingplaces.com\/Support\" target=\"_blank\" rel=\"noreferrer noopener\">Bing Places Contact Support Form<\/a>.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"583\" src=\"https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-28-at-14.53.32-1024x583.png\" alt=\"\" class=\"wp-image-8626\" srcset=\"https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-28-at-14.53.32-1024x583.png 1024w, https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-28-at-14.53.32-300x171.png 300w, https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-28-at-14.53.32-768x437.png 768w, https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-28-at-14.53.32.png 1220w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-medium-font-size\">If you don\u2019t receive a timely response after submitting your issue via the above form, you may have better luck getting a response by emailing <a href=\"mailto:partneronbp@microsoft.com\" target=\"_blank\" rel=\"noreferrer noopener\">partneronbp@microsoft.com<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"create-claim-optimize\">How to create, claim, and optimize your Bing Places listing<\/h2>\n\n\n\n<p class=\"has-medium-font-size\">Follow these steps:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Create your Microsoft account <\/h3>\n\n\n\n<p class=\"has-medium-font-size\">To get started you\u2019ll need to get a free <a href=\"https:\/\/login.microsoftonline.com\/common\/oauth2\/v2.0\/authorize?scope=service%3A%3Aaccount.microsoft.com%3A%3AMBI_SSL+openid+profile+offline_access&amp;response_type=code&amp;client_id=81feaced-5ddd-41e7-8bef-3e20a2689bb7&amp;redirect_uri=https%3A%2F%2Faccount.microsoft.com%2Fauth%2Fcomplete-signin-oauth&amp;client-request-id=a4fb9a17-2b59-47b0-a889-7756796412ee&amp;x-client-SKU=MSAL.Desktop&amp;x-client-Ver=4.66.1.0&amp;x-client-OS=Windows+Server+2019+Datacenter&amp;prompt=login&amp;client_info=1&amp;state=H4sIAAAAAAAEAAXBN6KCMAAA0Lu4MkCQOjh8ehCjIkXcCEqJATV0Tv_f22FSNVpNqCS6C-tsaSylJBo_tmSMtWIKJtd8t1G6DDMqwVzxpScaQJ1euh93-2HiwRndM1q4kOx5gatEIwxkWeKm_ir6Rt5pCXBXS8aD0yX2Iwxu-nFwxJnySVCZHxXSqNmQrfG1U7SnD02HMmQxIME7VVSYs676_nkO1Me5DH8jxfGm_RY_d-c_CYg3jwRYVMK0we_x-sjBVmYJPHr5pZ36OzH8PYJ5tVpxZc3fbHq2LtF7hlSivhbpRgOcZMD1dL0IHS9D-HyuBwXVtnxlrGVFRGvaW6Ds5eep4LqV1nCZi-p5Esy-sUXI1iYaQpPsOW5bNNxSDTmpwMrF8dAyHw67f4k5ed1aAQAA&amp;msaoauth2=true&amp;instance_aware=true&amp;lc=1033\" target=\"_blank\" rel=\"noreferrer noopener\">Microsoft account<\/a> if you don\u2019t already have one so that you can sign into Bing Places.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Sign into Bing Places<\/h3>\n\n\n\n<p class=\"has-medium-font-size\">Once you\u2019ve got your Microsoft account, go to <a href=\"http:\/\/bingplaces.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">BingPlaces.com<\/a> and sign in.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Begin the listing creation process<\/h3>\n\n\n\n<p class=\"has-medium-font-size\">Click \u201cGet started as a new user\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Choose to build or import your local business information<\/h3>\n\n\n\n<p class=\"has-medium-font-size\">At this point, you\u2019ll be given two options for creating a new listing. You can either build it in-house in Bing\u2019s dashboard, or you can import information from a pre-existing Google Business Profile:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"533\" src=\"https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-28-at-14.58.11-1024x533.png\" alt=\"\" class=\"wp-image-8627\" srcset=\"https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-28-at-14.58.11-1024x533.png 1024w, https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-28-at-14.58.11-300x156.png 300w, https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-28-at-14.58.11-768x400.png 768w, https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-28-at-14.58.11.png 1284w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-medium-font-size\">If you set up your Google Business Profile (GBP) prior to creating your Bing Places listing, importing your details from it will:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-medium-font-size\">Make the listing creation process faster<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Automatically verify your listing if your Google Business Profile is verified<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Once inside the Bing Places dashboard, the automatic sync function also means that when you make an edit to your GBP, it will also update your Bing Places listing. See screenshot, below:<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"251\" src=\"https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-28-at-15.01.11-1024x251.png\" alt=\"\" class=\"wp-image-8628\" srcset=\"https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-28-at-15.01.11-1024x251.png 1024w, https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-28-at-15.01.11-300x73.png 300w, https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-28-at-15.01.11-768x188.png 768w, https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-28-at-15.01.11.png 1324w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-link-color has-medium-font-size wp-elements-adff88a6d016a52478a26a882faaf72d\">Syncing with GBP is the more efficient choice, but we\u2019ll also give you a tour of major Bing Places fields in this guide for direct editing.<\/p>\n\n\n\n<p class=\"has-link-color has-medium-font-size wp-elements-df8eaa45a617a74ce7da371d68f940aa\">If you choose to manually build and claim your listing in Bing, you will enter some basic details in this widget:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"797\" height=\"1024\" src=\"https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-28-at-15.02.47-797x1024.png\" alt=\"\" class=\"wp-image-8629\" style=\"width:642px;height:auto\" srcset=\"https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-28-at-15.02.47-797x1024.png 797w, https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-28-at-15.02.47-233x300.png 233w, https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-28-at-15.02.47-768x987.png 768w, https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-28-at-15.02.47.png 1100w\" sizes=\"auto, (max-width: 797px) 100vw, 797px\" \/><\/figure>\n\n\n\n<p class=\"has-link-color has-medium-font-size wp-elements-0fb6e67fca8b9a932614392bc30f212e\">Bing will then show you a set of pre-existing listings (if any exist) that might be for your business. If your business is already listed, click the \u201cclaim business\u201d button below it. If no listing comes up for your business, click \u201cmy business is not listed in the search results.\u201d Next, click \u201ccreate new business\u201d to get started filling out your business details. We\u2019ll cover all major listing fields in this guide.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Verify your Bing Places listing<\/h3>\n\n\n\n<p class=\"has-medium-font-size\"><strong>PIN to verify your account<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"597\" src=\"https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-28-at-15.05.06-1024x597.png\" alt=\"\" class=\"wp-image-8630\" srcset=\"https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-28-at-15.05.06-1024x597.png 1024w, https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-28-at-15.05.06-300x175.png 300w, https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-28-at-15.05.06-768x448.png 768w, https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-28-at-15.05.06.png 1214w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-medium-font-size\">Once you\u2019ve filled out your listing, Bing will ask you whether you want to receive a verification pin by phone, email, or postal mail. To become verified, all you have to do is enter your email and pin number and you should be good to go. If you wish to bulk verify multiple Bing Places listings at once, <a href=\"https:\/\/www.bingplaces.com\/Help#MultipleBusiness\" target=\"_blank\" rel=\"noreferrer noopener\">follow their guidelines here<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"optimize\">How to fill out the fields of your Bing Places listing<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"579\" src=\"https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-28-at-15.07.37-1024x579.png\" alt=\"\" class=\"wp-image-8631\" srcset=\"https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-28-at-15.07.37-1024x579.png 1024w, https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-28-at-15.07.37-300x170.png 300w, https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-28-at-15.07.37-768x434.png 768w, https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-28-at-15.07.37.png 1214w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-medium-font-size\">The above screenshot shows what you will see when you\u2019re logged into your Bing Places dashboard. Click the edit pencil icon to begin manually editing your fields.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Basic Local Business Information<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"568\" src=\"https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-28-at-15.09.33-1024x568.png\" alt=\"\" class=\"wp-image-8632\" srcset=\"https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-28-at-15.09.33-1024x568.png 1024w, https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-28-at-15.09.33-300x166.png 300w, https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-28-at-15.09.33-768x426.png 768w, https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-28-at-15.09.33.png 1316w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-medium-font-size\">Clicking the edit pencil will take you to a screen like the above to edit these basic listing fields. Follow Whitespark\u2019s tips for filling each entry out perfectly:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Name<\/h4>\n\n\n\n<p class=\"has-medium-font-size\">Your Bing Places business name field should match your real world signage and be consistent with how your name appears on your website and your Google Business Profile to avoid confusing the public and search engines. The Bing Places Guidelines specify that you should not add any extra modifiers to your business name (like best, cheap, etc.). Multi-location brands should use a consistent name across all locations, so unless your branches are called different things (like Jim\u2019s Pizza Chicago and Jim\u2019s Pizza San Diego) across different locations in the real world, don\u2019t add extraneous words to your business names on your listings.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Main phone<\/h4>\n\n\n\n<p class=\"has-medium-font-size\">Bing\u2019s guidelines specify that you should enter a phone number here at which the public can contact you directly and that you should avoid \u201creseller or partner\u201d phone numbers.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Address<\/h4>\n\n\n\n<p class=\"has-background has-medium-font-size\" style=\"background-color:#ecf7ff\"><strong>Be sure you\u2019re adhering to all of these important guidelines:<br><\/strong><br>1. You must have a physical address of some kind to be eligible for a Bing Places listing (just like a Google Business Profile). You cannot use a virtual office address or mailing address. The address must represent your physical location.<br><br>2. The Bing Places Guidelines specify that service area business (SABs), like plumbers or carpenters who serve customers face-to-face at their locations instead of on the business own premises <em>can<\/em> hide their addresses. We emphasize this because, unlike GBP, Bing Places does not appear to <em>require<\/em> that SABs hide their addresses. If you do wish to hide your address on your listing, Bing provides the following instructions <a href=\"https:\/\/www.bingplaces.com\/Help#BusinessWithoutStore\" target=\"_blank\" rel=\"noreferrer noopener\">on this page<\/a>:&nbsp;<br><br>\u2022    Sign in to the Bing Places for Business website.<br>\u2022    Select the listing and click the \u2018Edit\u2019 link on the top left.<br>\u2022    In the edit section move to the &#8216;Additional business details&#8217; tab and you will find the radio button to hide address. Select that option and make sure you click Next and then finally on Submit button.<br>\u2022    With this update, Bing search results will not show the address line and only City and ZIP will be shown.<br><br>For more information on hiding your address in Bing Places, keep reading.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Website<\/h4>\n\n\n\n<p class=\"has-medium-font-size\">Bing\u2019s guidelines are very specific about this field, and can be summed up as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-medium-font-size\">Only list a URL that belongs to your business<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Do not fill out this field with a link to your Facebook page, Twitter account, or other third-party publication<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Multi-location businesses should link from their Bing Places listing to the relevant location landing page on the website, if available<\/li>\n\n\n\n<li class=\"has-medium-font-size\">In displaying your URL, Bing will normalize its format. The example they provide is a URL like \u201c<a href=\"http:\/\/mybusinesswebsite.com\/?campaign=123\" target=\"_blank\" rel=\"noreferrer noopener\">mybusinesswebsite.com?campaign=123<\/a>\u201d may be normalized to \u201c<a href=\"http:\/\/mybusinesswebsite.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">mybusinesswebsite.com<\/a>\u201d<\/li>\n<\/ul>\n\n\n\n<p class=\"has-background has-medium-font-size\" style=\"background-color:#e7fff2\">\ud83d\udca1 <strong>Pro tip<\/strong>: To track traffic to your website from a Bing listing, you can add UTM codes to the URL you have entered in this field. For more on this, <a href=\"https:\/\/www.clairecarlilemarketing.com\/resources\/utm-tagging-guide\" target=\"_blank\" rel=\"noreferrer noopener\">read Claire Carlile\u2019s UTM guide<\/a>.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Map Pin<\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"946\" height=\"1024\" src=\"https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-28-at-15.11.21-946x1024.png\" alt=\"\" class=\"wp-image-8633\" srcset=\"https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-28-at-15.11.21-946x1024.png 946w, https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-28-at-15.11.21-277x300.png 277w, https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-28-at-15.11.21-768x832.png 768w, https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-28-at-15.11.21.png 1086w\" sizes=\"auto, (max-width: 946px) 100vw, 946px\" \/><\/figure>\n\n\n\n<p class=\"has-medium-font-size\">It\u2019s always a best practice to double-check that your Map pin is correctly placed on the Map, as shown above. If you notice an error, click on the \u2018Move Map Pin\u2019 button. This will enable you to drag the Map pin to the correct location and then click \u2018Done\u2019 to save your change.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Latitude\/Longitude<\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"595\" src=\"https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-28-at-15.12.43-1024x595.png\" alt=\"\" class=\"wp-image-8634\" srcset=\"https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-28-at-15.12.43-1024x595.png 1024w, https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-28-at-15.12.43-300x174.png 300w, https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-28-at-15.12.43-768x447.png 768w, https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-28-at-15.12.43.png 1104w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-medium-font-size\">Bing will automatically generate lat-long coordinates based on your Map pin. If the pin is correct, click \u2018Submit\u2019 on the above view. If incorrect, you may need to move your Map pin (see above).<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Special Hours<\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"516\" src=\"https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-28-at-15.13.44-1024x516.png\" alt=\"\" class=\"wp-image-8635\" srcset=\"https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-28-at-15.13.44-1024x516.png 1024w, https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-28-at-15.13.44-300x151.png 300w, https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-28-at-15.13.44-768x387.png 768w, https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-28-at-15.13.44.png 1282w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-medium-font-size\">By clicking the \u2018Edit Special Hours\u2019 link seen above, you\u2019ll be taken to the view on the left labelled \u2018Edit Working Hours\u2019.&nbsp;<\/p>\n\n\n\n<p class=\"has-medium-font-size\">From the \u2018Working hours\u2019 field, select whether you want to show your business hours, are open 24 x 7, or want to skip displaying your hours. This is where you add your main hours of operation.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"956\" src=\"https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-28-at-15.14.47-1024x956.png\" alt=\"\" class=\"wp-image-8636\" srcset=\"https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-28-at-15.14.47-1024x956.png 1024w, https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-28-at-15.14.47-300x280.png 300w, https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-28-at-15.14.47-768x717.png 768w, https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-28-at-15.14.47.png 1110w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-medium-font-size\">You can also click the \u2018Yes, I want to provide working hours for special days\u2019 checkbox to add your open hours for specific days of the year, such as holidays.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Business Categories<\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"597\" src=\"https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-28-at-15.51.02-1024x597.png\" alt=\"\" class=\"wp-image-8637\" srcset=\"https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-28-at-15.51.02-1024x597.png 1024w, https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-28-at-15.51.02-300x175.png 300w, https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-28-at-15.51.02-768x448.png 768w, https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-28-at-15.51.02.png 1214w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-medium-font-size\">With the above steps completed, you\u2019re now ready to click on the second radio button at the top of the editor to edit your categories and description. Regarding categories, Bing\u2019s Guidelines state:<\/p>\n\n\n\n<p class=\"has-medium-font-size\">If your business has more than one category of services, select the one to represent your primary type of business. For cases where you are running multiple category business from same address, its advisable to create seprate listings and use parent child relationship to link them. E.g If you have a Hotel and also a restuarant within the hotel, then you can create 2 listings and use the parent child relationship.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">You can add up to ten categories to describe your business. Begin by selecting your \u2018segment of business\u2019 \u2013 think of this as your industry \u2013 then add as many categories as are relevant, and finally, specify your primary category from the available options. Our impression is that Bing Places&#8217; system of categorization is not as sophisticated as Google\u2019s, and you may have to do some extra digging to find a category that works for you. Bing states:<\/p>\n\n\n\n<p class=\"has-medium-font-size\">If you do not find a good match, click the Browse to see the full list of categories. Select the one that most closely describes your business. You can also recommend categories using the Feedback link at the bottom of the page.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Description<\/h4>\n\n\n\n<p class=\"has-medium-font-size\">Bing appears to offer no specific guidelines for the \u2018Description\u2019 field, and we are unable to trigger a character limit in the field shown in the previous screenshot. It\u2019s a safe bet to use this field to fully but succinctly describe the nature of your business and the benefits it offers to consumers. Once you\u2019ve filled out this field, you are ready to click over to the next radio button.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Additional Business Details<\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"535\" src=\"https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-28-at-15.52.06-1024x535.png\" alt=\"\" class=\"wp-image-8638\" srcset=\"https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-28-at-15.52.06-1024x535.png 1024w, https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-28-at-15.52.06-300x157.png 300w, https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-28-at-15.52.06-768x401.png 768w, https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-28-at-15.52.06.png 1214w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-link-color has-medium-font-size wp-elements-dc695e3985d3c753ab9ceac6dd87a681\">This is an important part of creating your Bing Places listing, as it includes radio buttons for whether you want your address to be visible or hidden (as described above in our section on addresses). With the click of a button, you can make this choice.<\/p>\n\n\n\n<p class=\"has-link-color has-medium-font-size wp-elements-c4929f79ce6692b67bcb2db5616aa0d7\">This screen also enables you to specify a store code, which could be useful if you are operating a multi-location business, and it gives you the option to identify your entity as a \u2018professional\u2019 or a \u2018business\u2019.<\/p>\n\n\n\n<p class=\"has-link-color has-medium-font-size wp-elements-5d05a7b3218189f264d96878e6c2d372\">Once you\u2019ve filled out all fields appropriately, you\u2019re ready to move on to the next section.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Contact Details<\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"503\" src=\"https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-28-at-15.52.53-1024x503.png\" alt=\"\" class=\"wp-image-8639\" srcset=\"https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-28-at-15.52.53-1024x503.png 1024w, https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-28-at-15.52.53-300x147.png 300w, https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-28-at-15.52.53-768x377.png 768w, https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-28-at-15.52.53.png 1214w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-link-color has-medium-font-size wp-elements-58e14ace31d34fb647d4277b1538e0af\">Be sure to add the email address customers should contact for support here. Beyond this, Bing gives you some very limited options for adding social media links. This is a section of theirs that could definitely use updating to incorporate trending preferences for top social media sites. If your business does have a Facebook, Twitter (X), Yelp, or TripAdvisor listing, add it in here, and then click to the next screen. The good news is, there is a way to add additional social media info to your Bing listing. Keep reading!<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Photos<\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"558\" src=\"https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-28-at-15.54.05-1024x558.png\" alt=\"\" class=\"wp-image-8640\" srcset=\"https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-28-at-15.54.05-1024x558.png 1024w, https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-28-at-15.54.05-300x163.png 300w, https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-28-at-15.54.05-768x418.png 768w, https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-28-at-15.54.05.png 1336w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-medium-font-size\">Bing\u2019s photo upload capability is quite simple to use. You can add up to 100 images of your business, services, and products, and apply a label to each of them to describe the type of image you\u2019re adding. Bing\u2019s guidelines note that it may only show 20 of your images at a time on Bing, and that it may pull images from additional sources. If you see inappropriate images on your Bing Places listing, <a href=\"https:\/\/www.bingplaces.com\/Help#photosGuidelines\" target=\"_blank\" rel=\"noreferrer noopener\">consult these guidelines for reporting them<\/a>.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">In terms of image quality guidelines, Bing states:<\/p>\n\n\n\n<p class=\"has-background has-medium-font-size\" style=\"background-color:#ecf7ff\">\u275d <em>To ensure photos are displayed correctly on Bing, we require that all photos must be at least 480&#215;360 pixels. Larger images, up to 10MB, are allowed provided they meet the same width : height ratio.<\/em> \u275e<\/p>\n\n\n\n<p class=\"has-medium-font-size\">We recommend that you start with at least 5-10 high quality images of your business, and then add to them over time. Photographing all aspects of your business should increase the usefulness of your listings and their engagement rate.&nbsp;<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Once you have added your photos, you will hopefully see this confirmation that your listing details are now 100% complete:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"182\" src=\"https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-28-at-15.54.57-1024x182.png\" alt=\"\" class=\"wp-image-8641\" srcset=\"https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-28-at-15.54.57-1024x182.png 1024w, https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-28-at-15.54.57-300x53.png 300w, https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-28-at-15.54.57-768x137.png 768w, https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-28-at-15.54.57.png 1180w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-medium-font-size\">However, there are a few more things you can do from the main screen of your Bing Places for Business dashboard, and we\u2019ll cover these next.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"additional-features\">Additional Bing Places Features<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"502\" src=\"https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-28-at-15.55.37-1024x502.png\" alt=\"\" class=\"wp-image-8642\" srcset=\"https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-28-at-15.55.37-1024x502.png 1024w, https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-28-at-15.55.37-300x147.png 300w, https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-28-at-15.55.37-768x377.png 768w, https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-28-at-15.55.37.png 1354w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Related Images<\/h4>\n\n\n\n<p class=\"has-link-color has-medium-font-size wp-elements-771d54ce49d748e777afc04658b2130d\">As mentioned in Bing\u2019s photo guidelines, the platform will pull in additional images they feel might be relevant to your business. From the home screen of your dashboard, click on the \u2018Review Images\u2019 button in the \u2018Related Images\u2019 section. You can then review each image to specify whether it is or isn\u2019t a photo of your business, features a copyright issue, contains offensive content, features a privacy concern, or is of poor quality.&nbsp;<\/p>\n\n\n\n<p class=\"has-link-color has-medium-font-size wp-elements-c3dd4493aaab40fce8710441f25d33f2\">If you do like any of the images Bing is pulling in, you can tag them as you did with the photos you uploaded. Bing states that any images you flag as inappropriate will be removed and not shown on Bing.<\/p>\n\n\n\n<p class=\"has-background has-link-color has-medium-font-size wp-elements-27da08fe68dd5e3b752776de72143a82\" style=\"background-color:#e7fff2\">\ud83d\udca1 Interestingly, Bing states that tagging your images may be used as an image ranking signal on Bing.<\/p>\n\n\n\n<p class=\"has-link-color has-medium-font-size wp-elements-615d41cb341804a8e95c5e0e467ce4ed\">Once you\u2019ve gone through all the images in this section and either flagged or tagged them, hit \u2018Submit\u2019.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Announcements<\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"639\" src=\"https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-28-at-15.58.54-1024x639.png\" alt=\"\" class=\"wp-image-8643\" srcset=\"https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-28-at-15.58.54-1024x639.png 1024w, https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-28-at-15.58.54-300x187.png 300w, https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-28-at-15.58.54-768x479.png 768w, https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-28-at-15.58.54.png 1302w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-medium-font-size\">This feature is reminiscent of Google Updates\/Posts, and can be used to publicize special information about your business. As shown above, you can set a time range for the announcement to be visible on your listing, add text content, and a link to the relevant resource. Only the first 200 characters of your announcement will display publicly, and it may take 24-48 hours for your announcement to appear on your listing. Unlike Google Updates, there does not appear to be a way to add images to this feature.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"970\" height=\"1024\" src=\"https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-28-at-15.59.38-970x1024.png\" alt=\"\" class=\"wp-image-8644\" srcset=\"https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-28-at-15.59.38-970x1024.png 970w, https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-28-at-15.59.38-284x300.png 284w, https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-28-at-15.59.38-768x811.png 768w, https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-28-at-15.59.38.png 1150w\" sizes=\"auto, (max-width: 970px) 100vw, 970px\" \/><\/figure>\n\n\n\n<p class=\"has-medium-font-size\"><a href=\"https:\/\/www.bingplaces.com\/Help\" target=\"_blank\" rel=\"noreferrer noopener\">Bing\u2019s guidelines for announcements<\/a> specify that they cannot include explicit content or pertain to regulated industries (firearms, tobacco, pharmaceuticals, or financial services). They also state that text and links should be of \u2018high quality and free of spelling or grammar mistakes\u2019. Bing reserves the right not to publish announcements they deem inappropriate.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Advanced Information<\/h4>\n\n\n\n<p class=\"has-medium-font-size\">Another option on your Bing Places dashboard home screen is labelled \u2018Advanced Information\u2019. By clicking on this, you will be able to list out your amenities, business relationships, and additional social media profiles.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"640\" src=\"https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-28-at-16.00.58-1024x640.png\" alt=\"\" class=\"wp-image-8645\" srcset=\"https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-28-at-16.00.58-1024x640.png 1024w, https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-28-at-16.00.58-300x188.png 300w, https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-28-at-16.00.58-768x480.png 768w, https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-28-at-16.00.58.png 1232w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-medium-font-size\">The \u2018Amenities\u2019 section is fairly limited, but you can take the time to select any qualifiers (such as \u2018Wheelchair accessible entrance\u2019 or \u2018Owned by women\u2019) that apply to your business.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"586\" src=\"https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-28-at-16.02.01-1024x586.png\" alt=\"\" class=\"wp-image-8646\" srcset=\"https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-28-at-16.02.01-1024x586.png 1024w, https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-28-at-16.02.01-300x172.png 300w, https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-28-at-16.02.01-768x439.png 768w, https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-28-at-16.02.01.png 1206w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-medium-font-size\">The \u2018Business Relationships\u2019 section is what you\u2019ll need to turn to if your listing represents a department within a business (like the sales department of a car dealership) or has its premises inside a larger container entity like a mall or park.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"915\" src=\"https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-28-at-16.03.45-1024x915.png\" alt=\"\" class=\"wp-image-8647\" srcset=\"https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-28-at-16.03.45-1024x915.png 1024w, https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-28-at-16.03.45-300x268.png 300w, https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-28-at-16.03.45-768x686.png 768w, https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-28-at-16.03.45.png 1332w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-medium-font-size\">And finally, this is the social section that is a big improvement on the one you encountered when entering your basic business information. Here, you can add the URLs of your profiles on Linkedin, Instagram, Tumblr, Pinterest, YouTube, and even your Wikipedia listing (if you have one).&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Managing Bing Places Status and Users<\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"258\" src=\"https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-28-at-16.04.58-1024x258.png\" alt=\"\" class=\"wp-image-8648\" srcset=\"https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-28-at-16.04.58-1024x258.png 1024w, https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-28-at-16.04.58-300x76.png 300w, https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-28-at-16.04.58-768x194.png 768w, https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-28-at-16.04.58.png 1070w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-medium-font-size\">Your dashboard also contains all of the above links for marking your business as temporarily or permanently closed, deleting your listing, managing users, and troubleshooting problems.&nbsp;<\/p>\n\n\n\n<p class=\"has-medium-font-size\">It will come as a surprise to Google Business Profile users that <a href=\"https:\/\/www.bingplaces.com\/Help#deleteAccount\" target=\"_blank\" rel=\"noreferrer noopener\">Bing makes it possible to delete listings you no longer want<\/a>. They also provide the following guidelines for reporting a business as closed. They contain another refreshing surprise, in that only verified listing owners can report businesses as closed. This is so different from Google\u2019s open source approach to local business data. Here are <a href=\"https:\/\/www.bingplaces.com\/Help#FAQ\">Bing\u2019s instructions<\/a> for closures:<\/p>\n\n\n\n<div class=\"wp-block-group has-pale-cyan-blue-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group has-white-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-background has-medium-font-size\" style=\"background-color:#ecf7ff\"><strong>I want to report a closed business<\/strong><br><br>Only verified business owners can report a business as closed. To do so, follow these steps.<br><br>\u2022    Sign in to the Bing Places for Business website.<br>\u2022    Click the Listings tab on the top menu.<br>\u2022    Locate the listing for the business and click More options.<br>\u2022    Click Mark as closed.<br><br><strong>My business is wrongly marked as closed<\/strong><br><br>\u2022    Search for your business on www.bing.com using business name, city and zip<br>      code.<br>\u2022    Select the listing for your business and click <em>Do you own this business?<\/em> (You<br>      can also click <em>Details<\/em>, then <em>Do you own this business?<\/em>)<br>\u2022    Sign in to the Bing Places for Business website.<br>\u2022    Click <em>Submit<\/em><br>\u2022    In the dashboard, click <em>More actions<\/em> for the business just added.<br>\u2022    Click <em>Mark as open<\/em>.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">You need to successfully complete the verification process for the above changes to take effect.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<p class=\"has-medium-font-size\">If you need to mark your business as temporarily closed, be sure to return to your dashboard to mark it as open again when you\u2019re ready.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"540\" src=\"https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-28-at-16.05.49-1024x540.png\" alt=\"\" class=\"wp-image-8649\" srcset=\"https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-28-at-16.05.49-1024x540.png 1024w, https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-28-at-16.05.49-300x158.png 300w, https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-28-at-16.05.49-768x405.png 768w, https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-28-at-16.05.49.png 1070w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-medium-font-size\">To give editing access to your Bing Places listing to other people, simply add their email addresses under the \u2018Manage Users\u2019 link.&nbsp;<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Finally, the \u2018Troubleshooting\u2019 link in this section contains a list of FAQs pointing to Bing documentation, plus a \u2018Contact Support\u2019 link.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"features-not-in-dashboard\">Bing Places features that aren\u2019t in your dashboard<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Reviews<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"875\" src=\"https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-28-at-16.07.05-1024x875.png\" alt=\"\" class=\"wp-image-8650\" srcset=\"https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-28-at-16.07.05-1024x875.png 1024w, https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-28-at-16.07.05-300x256.png 300w, https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-28-at-16.07.05-768x657.png 768w, https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-28-at-16.07.05.png 1144w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-medium-font-size\">Your Bing Places listing will show reviews for third-party sites like TripAdvisor, Yelp, ThreeBestRated, and Facebook. Instead of controlling these from your dashboard, you\u2019ll need to work on earning and responding to third-party reviews on third-party platforms.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Mystery FAQ feature<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"756\" src=\"https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-28-at-16.15.54-1024x756.png\" alt=\"\" class=\"wp-image-8652\" srcset=\"https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-28-at-16.15.54-1024x756.png 1024w, https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-28-at-16.15.54-300x221.png 300w, https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-28-at-16.15.54-768x567.png 768w, https:\/\/whitespark.ca\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-28-at-16.15.54.png 1336w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-medium-font-size\">Unless we are overlooking it, there is no documentation about the Bing Places FAQ feature. It appears on listings, but there is no apparent way to control it via the dashboard. All examples we have examined appear to pull random questions and answers into the listing and only cite \u201cBusinessWebsite\u201d as the source of the information, linking to the listing owner\u2019s website. This feature seems poorly executed on Bing\u2019s part, and if you see anything inappropriate in it, we recommend contacting their support, as there is no way to report FAQs via their platform.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\">Summing up<\/h2>\n\n\n\n<p class=\"has-medium-font-size\">While the local SEO industry hasn\u2019t focused much on Bing Places over the last decade, this platform is again coming to the fore because of Microsoft\u2019s relationship with ChatGPT. Going forward, it should be considered table stakes to create Bing Places listings for each of the local businesses you market, and to maintain them for accuracy if your business information changes.&nbsp;<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Google Business Profile users will find some surprises in working to create their Bing Places listings. On the good side, the dashboard feels like a much more dedicated workspace than the mess that is the New Merchant Experience. The Bing Places dashboard is very simple and intuitive. On the bad side, the dashboard and its supporting documentation feel somewhat neglected, being full of typos and not as fully-featured as GBP. Here\u2019s to hoping that Bing\u2019s new prominence in industry conversations will encourage company leadership to invest more in modernizing the UX and interface of Bing Places listings!&nbsp;<\/p>\n\n\n\n<script async src=\"https:\/\/subscribe-forms.beehiiv.com\/embed.js\"><\/script><iframe src=\"https:\/\/subscribe-forms.beehiiv.com\/2adc8316-8d35-4a06-94a1-8032dce19949\" class=\"beehiiv-embed\" data-test-id=\"beehiiv-embed\" frameborder=\"0\" scrolling=\"no\" style=\"width: 1055px; height: 415px; margin: 0; border-radius: 0px 0px 0px 0px !important; background-color: transparent; box-shadow: 0 0 #0000; max-width: 100%;\"><\/iframe>\n","protected":false},"featured_media":8653,"template":"","meta":{"_acf_changed":true,"_seopress_robots_primary_cat":"","_seopress_titles_title":"The Ultimate Guide to Your Bing Places Business Listing","_seopress_titles_desc":"Research shows Bing listings influence ChatGPT results. 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